Want to know how using PR can increase your profile and business brand awareness?

Join experienced journalists and learn how to secure appearances in the media and become a sought after industry spokesperson.

Discover how the top media spokespeople get their first radio, television and online interview, keep getting asked back and rapidly build their organisation’s profile.

You’ll learn:

• What the media want

• How to create a story

• How to create a news angle

• How to interview well

• How to pitch to reporters

• How to create sound bites

• How to create a PR plan

• How to write a press release

• How to build credibility via social

• Why case studies will set you apart

• How to use emotion to get noticed

• How to create compelling stories

• How to piggy back off the news cycle

Thursday 26 April - 6pm

Audi Centre Melbourne
501 Swanston St, Melbourne VIC 3000

Free Parking

Workshop Facilitator: Tony Nicholls

Founder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople. His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute skills and awareness required to achieve presence and results.

He had the privilege of interviewing the movers and shakers of Australia… the people that shaped the news bulletins. And most importantly, he decided whose views made it on air and in what media.

Tony’s recent news experience is invaluable for you because he knows the interview questions you’ll be asked, what the media wants and how to deliver an impactful message.