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Hotel Marketing & Distribution in a Digital World Seminar

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Rowland Rees Building (RR5-09)

University of South Australia

City West Campus

Adelaide, SA 5000

Australia

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Abstract

The hotel sector has been drastically affected by the digital revolution of the past two decades. In the US market over two thirds of hotel bookings now are driven through digital channels, with the majority flowing either through the hotels direct brand.com website or one of a powerful range of online intermediaries known as Online Travel Agencies. As consumers continue their move to digital for travel search and booking, traditional power structures are changing and existing business models being broken down, providing researchers with a rich, dynamic, laboratory to study trends in e-business and online strategy in general, as well as explore issues around industry structure, governance and retailing strategy in an evolving marketplace. This session will discuss the rapidly changing dynamics of the global hotel sector as it responds to the digital revolution, highlighting interesting opportunities and challenges for interested researchers.

Presenter:

Dr. Peter O'Connor

Dr. Peter O'Connor is Chaired Professor of Digital Disruption at ESSEC Business School, France, where he also serves as Academic Director of the specialized courses in Hospitality Management as well as a variety of in-company executive education programs. Peter is the former Dean for degree awarding programs at Essec, and has over 30 years’ experience in the management and delivery of programs for senior executives. Peter’s primary research, teaching and consulting interests focus on the use of technology in online retailing. In addition to authoring two leading textbooks, Peter has published articles in leading academic journals including the Journal of Marketing, Harvard Business Review, Journal of Retailing and Consumer Services, Tourism Management, the Cornell Quarterly and the International Journal of Hospitality Management. In addition to his duties at Essec, Peter also works with internet analyst firm PhoCusWright Inc. as a senior analyst. In 2015, he launched Essec’s first MOOC (Massive Online Open Course) on Coursera, which currently has over has over 10,000 active learners. Peter is regularly quoted by the international press and consulted by investment companies and private equity firms on developments in online arena. Prior to joining Essec Business School, Dr. O’Connor was a lecturer at the Dublin Institute of Technology in Ireland. He regularly teaches at London Business School and held visiting positions at Cornell University as well as worked in a variety of positions in industry in Europe and the USA.

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Rowland Rees Building (RR5-09)

University of South Australia

City West Campus

Adelaide, SA 5000

Australia

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