Location-based marketing was identified as a business trend for 2014, and companies from the commercial as well as public sector are recognising that location-based apps and activations can better target a captive audience. 65% of all Australians own a smartphone and they are likely to use the device to research companies and products as well as ideas. Organisations wishing to tap in to the passions of this mobile Australian diaspora should be creating personalised location-based experiences.

At this event, a series of location-based specialists will discuss their apps and strategies to engage a mobile audience. 1000heads will facilitate discussion on how to get started with location-based marketing and to consider how digital resources can support a location based campaign.

DATE: Wednesday 26 February 2014

PLACE: HUB Sydney, Level 2, 101 William Street, Darlinghurst, NSW 2010.

DOORS OPEN: 5:45pm

PANEL STARTS: 6:15pm

PANEL CONCLUDES: 7:00pm

EVENT FORMALLY CLOSES: 7:30pm

PANELLISTS:

Andrew Lowe: Founder and Commercial Director of Pointpal, where he offers merchants a customer loyalty and coupon rewards program for smartphones, turning a consumer’s phone into a loyalty card. Andrew is a recognised digital marketing pioneer who started his first digital business in 1993, and which he sold to Fairfax publishing in 1996. He has previously spent 10 years in media and client service roles with ad agencies George Patterson Bates, McCarthy Omon Spencer and Singletons.

Rob Marston is a marketer with a passion for all things digital. With a career that started in client side marketing with P&G, he then moved into the dotcom world, helping launch Monster.com into the UK market before heading to sunnier climes in Australia. Rob has worked in search when there were just 2 people at Google Australia, and more recently he started his own boutique mobile marketing agency, Zeus Unwired.

Rebekah Campbell is Founder & CEO of Posse.com -- a social network of shops and customers. Prior to starting Posse, Rebekah built one of Australia's largest band management companies that represented the careers of Evermore, george, Alex Lloyd, Matt Corby, Lisa Mitchell and many others. Rebekah also writes columns for The New York Times and BRW Magazine.