$105

Hacking Growth: The Ultimate Growth Marketing Bootcamp

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Academy Xi

66-68 Devonshire Street

Surry Hills, NSW 2010

Australia

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-Event details-

Growth is a good thing, right? Yet it seems so elusive to so many businesses. In this bootcamp you will learn about what growth hacking and growth marketing is and how to apply it to your business. You’ll be given processes and frameworks so you can apply the methodology to any business or situation.

We will dive into the basics of and growth tips for marketing channels such as email marketing, PR, social media and content marketing. This is a highly tactical bootcamp and you will walk away with a solid plan to hack growth and / or acquire customers that you can start executing right away.

-Summary / takeaways-

  • Growth marketing – what it is, how it came about

  • How to apply the growth mindset to growth marketing

  • Using data to grow your business and guide your marketing – suggested marketing technologies

  • Growth hacking framework and processes

  • Case studies – learn from the best

  • Channel planning – how to decide what marketing channels to use and an overview into email marketing, PR, social media and content marketing strategies and hacks

  • Exercise – implement what we’ve learned and create your own strategy and plan to implement when you leave

-This class is for people-

  • Who want to understand the basics of growth marketing

  • Who want to walk away with a plan they can start implementing asap

  • Traditional marketers who want to step into the digital realm

  • Marketers who want to understand how to use data for growth

-BYO-

  • Laptop

  • Notepad and pen



Charlotte Crivelli

Growth Strategy Director at Josephmark

Charlotte Crivelli is an award-winning entrepreneur, a regular speaker at tech / startup events, and instructor on growth hacking and marketing. She has just returned to Sydney after 11 years in the U.S. where she was awarded “business woman of the year” and “women in business making a difference.” Prior to working at Josephmark Charlotte founded two companies in the U.S. before moving back home to Australia, one of which was a PR and growth marketing agency.

Passionate about growth hacking processes, frameworks and execution she helps companies prioritise resources and implement growth thinking to develop high-growth sustainable ventures. Also, Charlotte specialises in helping established brands and startups with their go-to-market strategies and commercialisation methods for cross-industry ventures.

Past clients included: Crowdfunder.com, Idealabs, UberMedia (CEO, Bill Gross), 311 (Hired by the LA Mayor and his innovation council), Michelle Bridges (launched in the US), Josephmark, Myspace, Playground Sessions (Quincy Jones company), Yao Ming Wines (headed up by Yao Ming) etc.



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Academy Xi

66-68 Devonshire Street

Surry Hills, NSW 2010

Australia

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