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Growthology Virtual Marketing Masterclass

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Growthology Virtual Marketing Masterclass

About this Event

The Masterclass is an interactive session designed to help SMBs maximise growth and design their go-to-market strategies through the 9 Boxes™ methodology. 9 Boxes™ is a simple, proven framework that helps businesses grow.

As a participant, you will assess your current marketing performance through our online diagnostic tool and throughout this session, you will learn how to interpret and improve this score.

This will assist your business to create a strong growth capability, ensuring your marketing investment contributes to profitable growth, moving your business away from tactical marketing and into strategic marketing thinking.

We will help your business to start looking at:

▶️ How your operating market impacts on your growth

▶️ What to measure – establishing your business data sets

▶️ How much you need to invest in growth

▶️ The reputation of your business and why that is important

▶️ The role of marketing and sales in businesses today

▶️ How your business sources revenue and how to make that repeatable.

What is the session outcome?

You will have used our online diagnostic tool prior to the session to obtain your gap analysis. During the session you will develop an understanding of the tools and methodologies behind the framework, learning how to apply it to your business and develop takeaway actions that, when implemented, will help improve your growth capability.

The strategic framework of the 9 Boxes™ helps you to examine the following growth areas of your business:

1. Position - what makes you different to your competitors?

2. Capability - does your business have a functional marketing resource?

3. Channel - do you know which channels give you access to your clients?

4. Buyer's Journey - what makes them buy from you?

5. Communication - understanding the language of your business

6. Starting Conversations - measuring sales and performance

7. Product/Service - what are you selling?

8. Client Management - do you know who your best clients are?

9. Client Service - are your client service levels aligned?

What other business leaders have said about 9 Boxes™:

🗣️ “It’s a marketing tool that actually addresses strategy and revenue.”

🗣️ “Marketing is a big word; this has helped my business sort out what is important and what’s next.”

🗣️ “Gives you both the concept and depth – the questions make you take a hard look at your strategic performance.”

🗣️ “It helped me get real about my marketing spend vs the return.”

🗣️ “It showed me and my marketing person how to have a conversation and, more importantly, measure what we were doing.”

🗣️ “Sobering to see where my business had wasted so much money; I should have just sat down and made a plan.”

🗣️ “My business has other strategies – why wouldn’t I think marketing needed one?”

ABOUT THE PRESENTER - DEBBIE RICHARDSON

A regular international speaker, facilitator and adviser to CEOs and business leaders, Debbie believes the traditional marketing function is failing businesses. She developed the 9boxes structured methodology in response to the challenges faced by her clients who were struggling to maximise the effectiveness of their marketing resources and who needed a better understanding of how marketing can help achieve business goals.

At the heart is a unique tool – the 9 Boxes™ – a process that assists CEOs and business leaders to understand and build capability in strategic marketing in the context of their own businesses.

The 9 Boxes™ framework has assisted over 4,000 businesses in the UK, US and Australia to benchmark their marketing capability by building a strategic marketing function that contributes to profitable growth. Most businesses she works with see their marketing as tactical and making no contribution to business growth.

Debbie’s insight into mid-tier businesses has built on her extensive experience in corporate organisations in the UK with major global media group News Corporation, working on The Times, The Sunday Times, The Sun and The News of the World, as well as global resourcing business Robert Half International.

Today, she speaks regularly at CEO forums, helping senior executives and business leaders benchmark their current marketing performance and understand their role in using marketing strategically, directing it from the boardroom.

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