Growth Workshop 3: Curating an Instagram presence as a business

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Register for the City of Norwood Payneham & St Peters free online webinar learning experience!

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Key Learning Outcomes:

Instagram is a great resource for businesses to have a presence with. Learn tips and tricks to its use during this webinar which will focus on:

  • The World of Instagram - Stats + facts and the different areas of the app that you can access
  • Functionality - Why do we use Instagram? Who does it work for? What are the desired outcomes of an Instagram presence? What does success in this space look like?
  • How brands are using it - Small and large businesses owning this space
  • Tools - What is the ideal Instagram toolkit? How can it make your presence stronger?
  • Guidelines - Legalities of Instagram and the informal 'rules' that will make any business shine on the platform
  • How to - Content creation, in an interactive format

Facilitator: Chloe Grayling

Chloe is an experienced and forward-thinking Instagram specialist, though she would probably call herself a 'mover and shaker' or an 'incredibly lucky person who's just really good at social media' instead. She began working in 2014, harnessing it to build her own small candle brand. Quickly other businesses began reaching out to her for consultation and management of their social media, and she took them on.

It wasn't until early 2018, though, that she launched Chloe Jane Creative, her copywriting, content creation and social strategy startup. Now, she curates and executes Instagram and Facebook strategy for more than 25 permanent clients and spends what leftover time she has, consulting with people all over the world and running her successful blog.

For more information on the City of Norwood Payneham & St Peters Growth Workshop Series please contact the Council's Economic Development Unit on 8366 4555 or at economicdevelopment@npsp.sa.gov.au

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