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Growing your business: Marketing strategies

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Gladstone Engineering Alliance

69 Goondoon Street

Gladstone, QLD 4680

Australia

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Description


This free workshop will provide participants with an understanding of how to go about defining and executing their value proposition based on strategy and sound management practices and grounded with the business skills and acumen that positions the offering to meet client needs.


The workshop will explore the importance of:

  • Identifying the strengths of the business;
  • Understanding the Products and Services that provide profit margin;
  • Defining the value proposition based on business strategy;
  • Identifying the business competencies, skills and acumen that drives profit making activities/products;
  • Implementing sound management practices and setting business structures to underpin growth;
  • Developing brands/profiles that showcase their strengths.
  • Identifying and understanding the market;
  • Positioning the business to meet client needs;
  • Building Customer relationship strategies;
  • Assembling the right collateral to promote the business effectively
  • Training staff in “selling” the business.
  • Understanding key risks associated with growth




This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneur's Programme in collaboration with the Gladstone Engineering Alliance.

This event is designed to benefit small and medium Australian businesses.

If you have any questions about this event or any future events, please contact EPLearningEvents@industry.gov.au




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Date and Time

Location

Gladstone Engineering Alliance

69 Goondoon Street

Gladstone, QLD 4680

Australia

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