Online shopping as we know it has come a long way and is set to undergo even more major transformations in the coming years. Most notably, it is going social.

Social commerce is the convergence of eCommerce and social media. With social commerce, the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. With the pandemic causing an unprecedented growth in both social media usage and online shopping, eCommerce can no longer afford to operate in silos. It’s critical that any eCommerce player leverage social media as a lever to propel growth. But how can one start?

In this session, join our panel of experts as they take a deep dive into the Social Commerce phenomenon. They will weigh in on their interactions with eCommerce & social media then and now, how eCommerce and social media serve one another and social commerce’s nuanced differences across various platforms, and best practices to take your social commerce game to the next level.

Our partner:

• SHOPLINE (https://www.shopline.sg/): Founded in 2013 and a member of the Silicon Valley-based 500 Startups accelerator in 2014, SHOPLINE is Asia’s biggest smart commerce platform, with offices in Hong Kong, Taipei, Ho Chi Minh City, Bangkok, Guangzhou, Kuala Lumpur, Jakarta, Shenzhen, and Singapore. SHOPLINE prioritises its merchants and aims to support brands of all sizes and across different industry verticals to achieve local and international growth in an omnichannel manner. To date, SHOPLINE has helped over 350,000 merchants start and scale their retail businesses, including well-known brands such as Miniso, Linsy, AUKEY, Olympus, Moft, MedSpa. For more information, visit https://shopline.sg.

Our speakers:

• Amadea Choo [Moderator] | Head of Marketing, SHOPLINE
• Joshua Qiao | Global General Manager, SHOPLINE
• Kush Sagar | Commerce Platform Lead, Meta
• Vera Yijun Wang | Head of Industry, E-Commerce SEA, Global business solution, TikTok
• Ang Wei Yi Matthew | Founder & Chief Strategy Officer, All Would Envy Pte Ltd