How well does Google know your business? Become well-acquainted through a range of tools and SEO techniques and improve your business success.
This workshop will teach you simple and cost-effective ways to become more visible online and attract new customers using your website and a range of Google tools including My Business, Analytics and Adwords.
- Google My Business - Learn how to utilise Google My Business's free business listing and start reaching new customers (even without a website);
- Search Engine Optimisation (SEO) – Discover simple tools and techniques to rank higher on Google including keyword research, content optimisation and link building;
- Google Analytics – Learn how to track, measure, report and improve your website’s traffic and engagement with visitors; and
- Google Adwords – Develop pay-per-click campaigns to advertise your business and attract customers with the products/services they’re searching for. Also learn how to prepare compelling content and only pay for advertising when you get a result.
Who should attend?
Small business owners who would like to learn how to utilise various Google tools and optimise their website to increase the visibility of their business online and attract new customers.
Tim Cox is the owner and director of the digital marketing business, Tecset. They offer websites, social media marketing, Google advertising and eCommerce solutions; combining them all into one managed service for small businesses. The Tecset team has 33 years combined experience in IT and online marketing and is based locally in Newcastle CBD.
Parking Metered parking is available directly in front of the building on King Street (free after 5pm) or a 3 minute walk away at Civic West Car Park Gibson Street Newcastle.
This project is supported by the Australian Small Business Advisory Services (ASBAS) programme, an Australian Government initiative.
If you need assistance to start, run or grow your business please visit, www.businesscentre.com.au or phone The Business Centre on 02 4925 7700.
When & Where
The Business Centre, Newcastle Region
Developing business by developing people
The Business Centre is a not-for-profit organisation, supporting small business and entrepreneurs through business advisory service, mentoring programs, workshops, training and events. The Centre provides assistance to business in the Newcastle, Lake Macquarie, Maitland, Cessnock, Singleton, Muswellbrook, Upper Hunter, Port Stephens, Dungog, Gloucester and Great Lakes areas. Visit www.businesscentre.com.au to learn more.
Cancellation Policy - Event bookings are non refundable but are transferrable upon 48 hours notice to another event of equal value.