Google Tag Manager: What is it, how does it work and what can I do with it?
Event Information
About this Event
What we'll do
Drinks and food will be provided by the Innovation Factory
When?
Thursday, March 18th 5:45pm for a 6:00pm start
Where?
The Innovation Factory
60 Halifax Street, Adelaide SA 5000
What will be covered?
Website tracking has become vitally important in today’s marketing landscape. Employers, clients and business owners want to know how people are using their website, where they came from and how and when they’re converting. Google Analytics gives you some of the answers but by mastering Google Tag Manager, you can gain a far more complete picture of how your website is performing.
In this one hour workshop, we’ll show you how to install and setup Google Tag Manager on your WordPress website. Using a simple template (available to all workshop attendees for free), you will see just how quickly and easily you can configure Tag Manager to track just about anything on your website.
Finally, we’ll show you how to error check your Tag Manager setup to make sure you get the most out of it. You’ll also have the opportunity to ask any questions you may have about Tag Manager and Google Analytics.
What to bring?
An open mind and willingness to learn!
