BRIDGING THE GAP
The key to creating a successful CRO and Personalisation programis to correctly interpret visitor behaviour and translate the insights into a strategy for your digital assets and across channels.
- Learn from the market leading experts in this field how to go beyond the standard data analytics and get into the real juicy stuff
- Gain practical insights on how to better interpret your data and find out how you can capitalise on personalisation as soon as possible.
- Network with your peers and industry experts
11:30am - 6:00pm: Arrival and Registration
Essential Analytics to turbo charge CRO: Krista Seiden, Digital Analytics Leader @ Google
Hacking CRO & Personalisation: Cornelis Boertjens, MD @ Catchi
Reaching CRO velocity and scale - learnings from the real world: Shaun Thambyah and Kiran Kumar, Founders @ CompeteShark
Start-up to scale: listening and adapting when your digital platform gains traction: Paul Keen, CTO @ Airtasker
Networking drinks and canapés sponsored by Paxus
6:00pm: Event close
Don’t miss this special CRO PROS event brought to you by Catchi in partnership with Google.