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Good Is The New Cool - Market Like You Give A Damn

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Level 39

2 Park Street

Sydney, NSW 2000

Australia

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Marketing has an image problem. Media-savvy millennials and Gen-Z consumers no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too.

Join us for breakfast on Thursday 5 April as we launch our Positive Change series with a very special guest speaker from Los Angeles - Afdhel Aziz. Afdhel is on a mission to help companies and individuals find purpose and meaning in the work they do and to help brands future-proof themselves for the next two generations of conscious consumers.

A best-selling author of Good Is The New Cool and leading expert in marketing innovation, Afdhel has been a featured speaker at TEDx, SXSW, Cannes Lions and Advertising Week. In this exclusive event in partnership with IAB, Afdhel will share how companies in Australia can make money AND do good by harnessing the power of cool.

This event is a must-attend for anyone who wants to build a better business, find purpose and change the world for the better. Only limited tickets available so book not to avoid missing out. All proceeds go to UnLtd charity partners.

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Date and Time

Location

Twitter

Level 39

2 Park Street

Sydney, NSW 2000

Australia

View Map

Refund Policy

No Refunds

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