Global reach: Emerging Asian market opportunities in 2021
Event Information
About this Event
Join us on Wednesday 17th February to kick off our 2021 RetailUP Webinar Series!
Our first webinar of the year provides game changing insights for Australian SMEs who are seeking opportunities to grow their businesses internationally. It’s the ideal time to forge ahead with market expansion.
We’ve brought together some of retail’s leading Asian e-commerce pioneers to share insights on innovative campaigns and solutions offered by ZALORA Group, Asia’s leading online fashion, beauty and lifestyle destination. Together with the Hong Kong Trade Development Council (HKTDC), we will investigate how data analytics can help businesses to understand CX and how their online marketplace can enable businesses to explore Asian market opportunities; reaching out to new buyers.
Host Olivia Carr, Founder and Chief Executive Officer at SHHH Silk, will be joined by Alin Dobrea, Regional Head of Marketing Solutions and Partnerships at ZALORA Group, and Bonnie Shek, Director, HKTDC Australia & New Zealand, who will share their experiences and shed light on the most up to date market intelligence and solutions.
We encourage you to join us in discussing these emerging opportunities. The live and interactive format is open to questions - we look forward to you tuning in.
MEET OUR GUESTS:
Alin Dobrea, Regional Head of Marketing Solutions and Partnerships, Zalora
Alin Dobrea is the regional head of marketing solutions and partnerships at ZALORA Group, Asia’s leading online fashion, beauty and lifestyle destination. He is also a Visiting Lecturer and regular keynote speaker at conferences on the topics of media, innovation, and technology.
At ZALORA Group, he is leading the ZALORA Advertising Platform team, which serves as strategic partner to the world's leading brands through the power of retail media, both on and off ZALORA properties.
Olivia Carr, Founder and CEO, SHHH Silk
Some entrepreneurs are in it for the money. Or the glory. Not Olivia. She set out to build a movement - inspire people, change lives. And that's exactly what she's done with her powerhouse brand, SHHH Silk.
In just four years, Olivia has turned SHHH Silk into a brand adored by thousands of customers (in 65 countries!) and celebrities alike. Her presentations are not only inspirational and powerful, but they are refreshingly open, honest and raw.
Bonnie Shek, Director - ANZ, Hong Kong Trade Development Council
Bonnie has extensive marketing, business development and management experience in Asia/Pacific. Before joining the HKTDC, she spent over ten years in the telecommunications industry, being responsible for developing marketing strategy and leading the Asia/Pacific consumer team.
Having grown up in Hong Kong, then living in Australia and travelling back & forth to New Zealand for the last 29 years, Bonnie understands the business dynamics among the three economies. She leads the team to assist small and medium-sized enterprises (SMEs) in doing business in Hong Kong/China and further enhance the good trading relationship between Hong Kong and the Australasian region.