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Getting the Most out of Twitter Marketing

General Assembly Sydney

Wednesday, October 16, 2013 from 6:30 PM to 8:00 PM (AEDT)

Getting the Most out of Twitter Marketing

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket
Ticket price includes 10% GST
Ended A$35.00 A$2.83

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Event Details

Getting the Most Out of Twitter Marketing

Dan Goodswen
Wednesday, October 16 from 6:30 - 8.00 pm

There's a massive conversation happening right now: over 500 million people across the world are communicating in 140 characters or less. This class teaches you how to make the most out of marketing your brand on Twitter. We will explore how users interact with brands, and how businesses can deliver great content via Twitter.

You'll learn to create a dialogue to acquire and engage followers, how to use promoted tweets, how to measure success, and gain other tips and tools for managing your social presence.

Student Takeaways:

Crafting better tweets
Developing a content strategy
How to grow your followers
Driving referrals back to your website
Using promoted tweets
Where does Twitter fit in with other social platforms, and what tools can you use to manage your presence across these platforms
Delivering customer service via Twitter - guidelines and best practices
Twitter as a PR tool: reaching out to media and bloggers
Using social listening tools
How to measure your success on Twitter

Level & Prerequisites:


Instructor Bio

Dan Goodswen is Strategist at We Are Social Australia, where he works on brands such as eBay, HP, Paypal, Kia and Roadshow Films. Dan is a content focused social media strategist with 5 years experience in planning, producing, optimising and distributing digital content across social channels. He was community manager at, one of the UK's largest film review sites where he managed their Facebook, Twitter, YouTube and Tumblr platforms.


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When & Where

608 Harris St
Sydney, 2007

Wednesday, October 16, 2013 from 6:30 PM to 8:00 PM (AEDT)

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General Assembly Sydney

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

Check out our courses, classes and workshops here. We hope to see you in class soon! 


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