PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN. 

This session will be recorded and sent to everyone who has registered. Register now!

Level : Intermediate

Date/Time:

Thursday, 27 January 2022

WA: 10:30 AM to 12:30 PM (AWST)

NT: 12:00 PM to 02:00 PM (ACST)

QLD: 12:30 PM to 02:30 PM (AEST)

Would you like to be running ads on Facebook and just don't know where to start? This workshop is an introduction to advertising and covers the fundamentals to help you feel confident about Ads.

Here is what is covered:

1. Key terms & definitions
2. Fundamentals of Facebook
3. Ads Center (boosts) and Ads Manager
4. Audience types including custom and lookalike
5. The process of creating an ad using Ads Manager
6. Understanding creative concepts

At the end of the workshop you will be given some time to write your own ad copy and share it with the group for feedback.

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.

ABOUT PRESENTER

Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration.

As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications Management.

Sarah has been running social media workshops for the past 7 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.

#facebookads #facebookadvertising #facebooktraining

About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.