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Getting food to market - Making the most of your food label

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The Rural City of Wangaratta Council Chambers

62-68 Ovens Street

Wangaratta, Victoria 3677

Australia

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Getting your label right is an easy way of preventing unnecessary expense and associated brand damage, and it is also a great way of promoting your product.

This workshop will look at both sides of labelling – the basics of compliance and its marketing potential. Given the major causes of withdrawals and recalls of retail packaged food includes incorrect labelling and undeclared allergens (and these events frequently cost well over $100,000 and can cost lives in the case of allergens) getting your label right makes good business sense. Whether you sell direct to the customer or through a large retailer, the same risks apply.

This workshop will provide you with useful tips on common labelling errors as well as explaining recent changes to Country of Origin labelling and Health Star Ratings. Expert presenters will also discuss ways you can safely promote the positive attributes of your product in a manner that is neither false nor misleading.

There will be opportunities for networking and a review of a number of workshop participants’ labels to give you practical insights into the concepts discussed.

Light refreshments will be served.

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Date and Time

Location

The Rural City of Wangaratta Council Chambers

62-68 Ovens Street

Wangaratta, Victoria 3677

Australia

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