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Generation Z and the 8 second window
Thu. 13 October 2016, 8:00 am – 9:30 am AEDT
Generation Z (born since 1995) is coming of age. They are now prime candidates for public sector graduate recruiting, casting their first votes and becoming new users of core Government services. But the rules of effectively engaging with Generation Z have evolved from the Millennials that preceded them. For a generation who have only ever known an environment of volatility, the pervasiveness of global terrorism and the value of anonymous online referrals: How and why are they consuming media - and different digital and social platforms specifically? What are their triggers for engagement? What are their expectations from an ongoing conversation with the public sector? And ultimately, what motivates them to take action?
At this event, we will share exclusive data on Australia and New Zealand digital media usage and what it means for government communicators - particularly those engaging audiences 21 years and younger. I look forward to seeing you at our next event, where we'll also share insights from some of the world's leading public sector recruiters on how they are engaging Generation Z.
Invoicing can be arranged for groups of 5 or more if required. Refunds can be arranged up to 10 days prior to the event. Contact firstname.lastname@example.org
ALiC/Yellow Edge is located on Level 2 and can be accessed by the building’s main entrance via Sydney Avenue or via the underground car park lift.
The entrance of the nearest car park is located BEHIND Hotel Realm and underneath the offices.
- The closest entrance to Sydney Avenue (which is also Medical parking)
- Can be easily identified by the Boom gate at the entrance. This parking station is managed by Wilson’s and is a pay by plate parking system, where you need to pay once you have parked either via credit card or change only (from $1.00-$5.00 for up to 3 hours and $15 for a full day).
Alternatively there is pay parking available directly across the road at the parking station at Little National Hotel, 21 National Circuit Barton.
Date and Time
The Australian Leadership Innovation Centre (ALiC)
Level 2, Unit 8
9 Sydney Ave, Barton
Canberra, ACT 2600