Generate Demand for Your Business, not Leads
Event Information
About this event
About this event
With internet browsers removing 3rd party cookies by end of 2022, CRMs and MAPs globally rolling in GDPR restrictions and Google’s aim to make the internet serve the customer with good quality, authentic content for all, gone are the days of buying lead lists and blasting emails or cold calling un-consented “prospects”.
Now is the time to be thinking about how your business can be educating and adding value to your audience at scale. Demand Generation is a method that, quite simply, generates demand for your brand by creating awareness of and interest in a company's product/service, with the use of technology at the core. This type of marketing strategy covers every part of the B2B buyer's cycle, from stranger to repeat customer.
In this workshop you will learn how you establish this by;
- Building relationships with your prospects at a time of their learning and discovery i.e. being ready with answers to their questions at the earliest stages of their thinking possible; sometimes before they even know their questions themselves.
- Maintaining it by continuing to understand what your customer's needs are and delivering on them throughout every step of their experience with you. It is the holistic view that encompasses lead generation, lead nurturing, customer conversion and customer advocacy.
Presenter
About Vinnie Romano, Growth Partner at Hunt & Hawk
Vinnie Romano is a 16-year veteran of the advertising industry, having worked with some of the world’s most-loved brands, in the industry's most iconic creative agencies across both B2C and B2B sectors. He has held senior leadership positions, consulting C-level individuals at the largest organisations across EU & APAC, helping these companies in proving marketing ROI and saving millions in the process.
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