Future-proofing for Google Analytics 4 - July

***IMPORTANT***

Google recently announced a sunset clause:

• Google Analytics 3 (GA, or GA3) will be no longer be supported from 1st July 2023; and

• Google Analytics 360 (Universal Analytics, or GA360) will be no longer be supported from 1st October 2023

This means all users of GA3 and GA360 will need to migrate to GA4 by January 2023 in order to have sufficient data for analysis at sunset date.

Note: All historical data collected through GA360 will remain available to view, but any hits after October 2023 will not be recorded.

In light of this, the DTA has organised monthly repeats of this GA4 course until December 2023 to adequately prepare all Commonwealth and state/territory jurisdictions for the sunset date. Enrolments are unlimited and free.

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What is it?

Do you or your team want to know more about Google Analytics 4 but have no idea where to start? The experts at Jellyfish Australia and DTA Digital Insights & Analytics are hosting a training session, that will cover all of your need-to-know GA4 basics.

What will it cover?

This 90-minute session will cover the following topics:

• How privacy regulations are influencing the web analytics industry.
• An overview of what Google Analytics 4 is, and how it improves upon Universal Analytics.
• How to set up a Google Analytics 4 property for your website.
• Steps you can take to ensure you are future-proofing your analytics for Google Analytics 4.

The session will also have a Q&A session at the end, so bring your questions!

Why come?

• Good hands-on experience with a live GA4 property
• Build a network with other APS who are also interested in GA4.
• Listen to others’ questions and learn new things.

Format

The call will be conducted on Microsoft Teams, link to be revealed upon signup.