Collecting and strategically activating first-party data has never been more important and it’s the businesses who are preparing for the change of cookies in their business decision-making processes that are winning today.

In this webinar with our Head of Growth, Selina Gough, you will learn:

• How businesses can formulate strategies to collect relevant data
• How to utilise first-party data to provide value to consumers
• How first-party data improves reporting, marketing budget utilisation and marketing decision making