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Fundraising through Bequests & Planned Giving | Webinar Download

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This is a digital download.

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The development of an effective bequest strategy is widely recognised as an important part of a fundraising and philanthropy program, and increasing numbers of cultural and arts organisations are embracing planned giving as a means of securing revenue.

This 40-minute webinar introduces you to the concept of fundraising through bequests and planned giving.

Your presenter, leading bequests expert Kenneth Park, will lay out the general theory and practice for operating an effective bequest program, discuss how develop a strategy for securing bequests, and offer tips on how to get past the perceived awkwardness of the topic.

Insider advice and best practices will be shared, and there will be an opportunity to ask questions during the session.

This Webinar took place on Monday 26 February 2018, and due to the high demand we are opening it for purchase again. Once you purchase a ticket to access the Webinar, you will be sent access and login instructions to watch it in your own time.




Kenneth Park

Kenneth W Park has had extensive experience in the areas of members programs, philanthropic giving, sponsorship, public relations/marketing, arts education, tour development and operations, cultural tourism and museum practice.

Over the years, Kenneth has worked with a wide range of organisations in philanthropy including the State Library of Victoria Foundation, the Arts Centre, Wesley College, Melbourne Football Club, National Trust of Australia (Victoria) and Creative Partnerships Australia. Kenneth’s key philanthropic area of interest is in donation programs and bequests.

Kenneth has academic qualifications in the arts covering a broad range of subjects and he also has a Diploma in Museum Studies. Kenneth has been consultant Curator of Collections at Wesley College, Melbourne since 1993.

Read more about Kenneth here.

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