There are many lettering courses, so what is the need for another? This four day immersive typo retreat offers you the rare opportunity to challenge yourself, to go deep, and identify your own niche style with Gemma O’Brien. It is an extremely rare landmark opportunity for hand crafters of letters (such as sign writers, letterers and calligraphers who already have the basics) to build, and take their skills somewhere remarkable. Gemma is excited to team up with OSNS to deliver a whole new higher order typographic learning experience tailored for those who dream of using their specific hand lettering skills thoughtfully. This retreat is for those who want to work on a thinking strategic level to also incorporate concepts and ideas to implement lettering outcomes that are commercially relevant and create impact.
The retreat will help you to implement lettering solutions that are more than "pretty and soundly crafted, that utilise clever creative thinking that evokes emotional user response that activates and influences behaviour. You will have the opportunity to tap into the professional experience, knowledge and skills of Gemma O Brien, OSNS Type Lab library of extremely rare Type Specimens, and the Typographic knowledge and professional teaching experience of Veronica Grow who has successfully led many exhibitions and projects. So come, and find your own creative voice and confidence and learn to create dazzling Typographic outcomes par excellence.
Gemma OBrien's success lies in much more than her ability to craft pretty lettering. It stems equally from her considered experimentation, an awareness of trends, and an understanding of lettering and type as its own powerful language that creates and alters meaning. Both Veronica and Gemma have an intelligent approach to Typography that is thoughtful, playful, and explores many different styles and media. They enjoy working across themes that utilise the power of ideas, words and language, which they like to integrate with finely honed lettering skills (both digital, and traditional hands on). This is a powerful combination of skills that collides to create impact while adding the dimension of authenticity that facilitates successful user experience. Experimentation, fun, and play along with structure and feedback is the key to finding your own style.
This four day structured typographic retreat is where you will expand your existing skill set by working through a series of projects to explore the creative possibilities afforded by a kit of creative tools and processes.It will enable you to develop creative hand crafted typographic themes that are applicable to branding projects, poster design, title design and packaging. Each day, you will work on a new lettering project. You will receive shared and one on one o feedback providing insight into your strengths and weaknesses. You will find new possibilities in your projects, and you will leave with an exciting body of work, and many tips plus the confidence to showcase your work and be noticed. You will also develop a much sharper more critical eye, and greater assurance and efficiency working with hand rendered letterforms.
Each day there will be mini masterclasses and presentation of case studies, to also help you upgrade and improve your existing skill set under Gemma's watchful eye, as you learn some new secret tricks and skills, using different materials.