$450

From 'me too' to meaningful - how to use health & nutrition claims & conten...

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Location

Sydney

Cliftons Sydney

60 Margaret Street

Sydney, NSW 2000

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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An event for food marketers.

Products offering a health and wellness benefit continue to capture an increasingly greater share of the market. Yet the use of similar and limited health and nutrition claims within categories means many products fail to stand out, creating a cluttered ‘me too’ market and making it challenging for consumers to make informed purchasing decisions.

With more than 200 pre-approved health and nutrition claims available, low level investment opportunities exist for food marketers to differentiate brands and create meaningful connections with consumers by gaining a deeper understanding about how to leverage available options in this area.

This half day workshop, specifically designed for food marketers, will assist you to audit, identify and develop product related health claims and content marketing that resonates with the more mindful consumer, Innova Market Insights number one trend for 2018, while assisting your brand to differentiate and stand out in the market.

During the session you will learn:

  • Why getting intimate with your product is essential and how to do this
  • Matching existing product attributes with available claims
  • Ensuring claims resonate with your core target market
  • Wording claims so they are meaningful but compliant
  • The importance of supporting health related claims with engaging content
  • How to efficiently build a bank of content consistent with your brand positioning

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Date and Time

Location

Sydney

Cliftons Sydney

60 Margaret Street

Sydney, NSW 2000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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