From EVP to Impact: Turning Your People Strategy into a Digital Advantage

The labour market has shifted. Candidates now choose employers, not the other way around.

Your Employer Value Proposition (EVP) is no longer optional. It is a strategic, commercial advantage that influences who you attract, who stays, and how your business is perceived.

Join Maja Trpevska, Integrated People Solutions (IPS) and Prosper Taruvinga of Live Long Digital (LLD) for a practical, insight-driven webinar that shows how strong HR foundations create trust, psychological safety, and leadership credibility, and how the right branding and marketing strategy amplifies your EVP to position your business as an Employer of Choice.

This session is designed for business owners and leaders who want to reduce people risk, attract the right talent, and support sustainable growth.

Who Should Attend

This webinar is ideal for:

• Business owners and founders
• Directors and senior leaders
• HR and people managers
• Growing businesses hiring or planning to scale
• Employers who want to stand out without relying solely on pay or perks

Why Attend

Most businesses already have an EVP — they just haven’t designed it intentionally.

If your HR foundations are unclear or inconsistent, your EVP will be too.

If your EVP isn’t visible or credible, your employer brand will underperform.

This session will help you:

• Identify gaps in your current EVP
• Understand how HR decisions shape employee experience
• Learn how to amplify a strong EVP through branding and marketing
• Position your business as an Employer of Choice in today’s labour market