From China to the World: Marketing Your Business Beyond China - Executive R...

From China to the World: Marketing Your Business Beyond China - Executive R...

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Beijing Marriott Hotel City Wall | Meeting Room 6

7 Jian Guo Men South Avenue

Dongcheng District

Beijing, Beijing 100005


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“From China to the World: Marketing Your Business Beyond China”

Slator Executive Roundtable on Global Marketing

5 November | Thursday | 11:30 - 14:00 | Beijing Marriott Hotel City Wall | Meeting Room 6

Marketers will spend $540 billion globally on marketing in 2015 with $130 billion devoted to integrated online advertising. Branding dominates online advertising with 45% or $58 billion dollars. With more Chinese companies going overseas, effective global marketing is vital to compete and succeed.

Kevin Gentle, Digital Strategy Director of China-originated brand consultancy Labbrand, will talk about implementing global campaigns with local proficiency in our executive roundtable. The roundtable will discuss how technical considerations, marketing message communication, and cross-border analytics can be aligned with language translation, cultural localization, and international project management, where participants can:

  • Learn how to execute international branding and marketing with local proficiency

  • Discuss brand messaging control across markets, taking into account everything from localization in a cultural perspective to legal considerations

  • Understand technological solutions that exist such as marketing automation and translation management

Register now for free and join senior industry executives to discuss the opportunities of global marketing. Attendance is strictly limited to 15 seats in order to allow maximum interaction.

About the Speaker | Kevin Gentle, Digital Strategy Director at Lab Brand

Kevin is highly passionate about the Chinese digital scene. With a background in strategy and consumer insights, he created the Digital Strategy team with the objective of making technology work for brand innovation. He creates original digital journeys for clients from all industries.

About the Organizer | Slator

Slator is a business media company serving the language industry. Our platforms include the website and bespoke events created to foster high-impact discussions with the industry’s key decision-makers. Headquartered in Zurich, Switzerland, Slator also has a presence in Singapore and Manila.

Important note: Please note that this event is exclusively for senior marketing executives and invited guests only. If you do not fit the criteria for this event Slator, reserves the right to refuse admittance.

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