Consumers today are more curious, demanding and impatient than ever before. Their journeys are complex and made up of multiple intent-rich moments, presenting an opportunity for us as marketers.

As machine learning evolves, we can better connect with customers and respond to user intent effectively by showing the right message, to the right customer at the right moment.

In this session with Mariana Valdez, Agency Development Manager at Google, you'll learn how Google smarter bidding solutions makes this possible by helping you work faster (expand reach & scale), smarter (free up bandwidth for more strategic tasks), and win more (achieving higher ROI).