Google Marketing Platform Sydney & Singapore are moving their events online.

The seniors’ market is the fastest-growing yet most misunderstood market we know. What is phenomenal, is that the +55 economy is the third-largest in the world – 3rd behind China and USA.

Yet is a sector that is largely ignored by marketers and innovators alike. Make no mistake, this is the most lucrative opportunity we are likely to see in our lifetimes.

We will never again see a more cashed up and time-rich sector.

The over 55’s sector is the greatest untapped opportunity for marketing.

They have the money to spend – more than any other generational cohort and the time to shop around.

In this session, with Bronwyn White, CEO of New Young Consulting, we will bust 10 popular seniors myths and beliefs that are providing barriers to connecting with your ideal mature buyer.

The +55’s have also lived through the marketing and advertising era. They’ve seen it all and they are no fools.