Social media has been around for a long time now, and many clubs have an online profile. But is your club making the most out of what is available to you?

Clubs have some very unique marketing challenges with members, officeholders and volunteers being very busy and having different amounts of time available to help.

This series of two workshops (come to one or both) will look at how to make sure your sporting club's social media pages are set up right, and that you get to use the tools the right way to engage and grow your membership.

Our first session is Wednesday 28 October 2020 and the second session will be Tuesday night 24 November 2020.

Doors will open from 5.30pm at which time refreshments will be available. But don’t worry these will be available throughout the night.

The workshop will start promptly at 6pm.

Please read our FAQs below for further information about what to bring, where to come, and how to let us know about any dietary requirements you may have

Session Outlines

Session One

Covering the basics.

Many of us inherit the task of doing social media, and are time poor & self-taught . For this reason we start with a recap of the basics as there may be some things you have missed, or simply don't know about.

We also will look at things like -

• Facebook Page best practices
• Likes and Followers
• Facebook vs a Website & understanding what the Social MediaTimeline means to your post visibility

Images

• Creating and editing images for social
• How to ensure you get brand consistency in your social media, and especially when you have others helping you or need to hand over

Post planning & posting

• Facebook & Instagram integration
• Using built in tools for scheduling and batching

Optimising Events

• How to optimise events in Facebook
• Do's and Don'ts of setting up events
• Tips to get maximum exposure

Session 2

• Facebook Ads, Boosting Posts and some powerful features you need to know about
• Supercharging effectiveness with online tools for member management and communications
• Attracting audience from existing members (membership drives, facebook audience)
• Insights (FB) and email engagement for tracking engagement and results

FAQs

Q. Can more than one representative from the club attend?

A Due to COVID restrictions we would ask that a maximum of two representatives attend from each club.

Q. What should I bring?

A If you can, please bring your laptop with you so you can implement some things straight away. You will be able to access our WiFi network.

Other devices such as tablets and phones are ok, but a laptop is preferable.

Q. I have specific dietary requirements. How can I let you know?

A. We are happy to take into account any specific dietary requirements you may have. When you register and book your free ticket, there will be a section where you can enter your dietary requirements

Q How do I get there and where can I park?

A. The Civic Centre is located at 72 Woodville Road, Woodville.

The venue is also conveniently located on major bus routes, the outer harbour greenway for cycling, and 150m from the Woodville Railway Station, utilised by both the Grange and Outer Harbour trains.

The car park behind the venue and civic centre is free and is available for parking. The car park across Woodville Road from the venue is free and a mixture of restricted and non-restricted parking. There is also ample free street parking surrounding the venue.

Q How do I find the training room?

A. The training room can be accessed from the City of Charles Sturt Civic Centre at72 Woodville Rd, Woodville and will be clearly signposted.

COVID Safe Plan

There are changes to the way we conduct all events and activities, due to COVID-19.

We will ask you to confirm your contact details and health status on entering the event. We have also provided seating for all attendees which complies with current restrictions and social distancing requirements.

We hope this reassures you of our commitment to maintaining a healthy community so you can enjoy the training.

About Your Trainer

Urszula Richards is an online business mentor and educator who has spent the last 20 years building websites and helping businesses, clubs and organisations have an effective online presence.

She has been one of our Business Advisors for recipients of our Economic Support Package business, and is also helping make the work of the Charles Sturt team with our business community more visible.