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Foundations to a Brand that Sticks: A Masterclass with André Eikmeier

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United Co. Coworking Space Melbourne

425 Smith Street

Fitzroy, VIC 3065

Australia

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In modern marketing, you cannot afford to buy and churn attention, you must create a brand that stands for something and is a beacon that unites a tribe of people who care as deeply as you. People are holding organisations accountable and abandoning simply great products for great cultures and brands they align with.

André shares his insights from creating one of the most engaging wine brands in the world, and shows us how to align purpose, culture and brand, how to tell a story that people will care about and talk about. Join André to create a brand that sticks!

You will leave this masterclass with:

  • The ability to clearly articulate what you stand for and why as a brand

  • A brand message and ‘hook’ that sticks and invokes emotion

  • A strong personal connection to your brand and sense of purpose

  • A community model for defining your tribe and what unites them


These masterclasses are heavily hands-on, interactive and we will be applying all concepts directly to your business, project or concept in the room.

If you are attending this masterclass, we recommend you also consider attending our second masterclass on Activating a Brand that Sticks as a follow-on.

You can learn more about our entire Expert-in-Residence series with André here.


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Location

United Co. Coworking Space Melbourne

425 Smith Street

Fitzroy, VIC 3065

Australia

View Map

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