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Find Your Brand Story - Perth

The Lover & the Engineer

Saturday, 3 February 2018 from 9:30 am to 12:30 pm (AWST)

Find Your Brand Story - Perth

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Find Your Brand Story - Perth
Morning Workshop 9.30 - 12.30pm
01/02/2018 $120.00 $0.00
* Prices include GST

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Event Details

The Find Your Brand Story workshop offers an intimate environment where I help you to find and express your brand story over the course of a face paced and fun-filled morning. It will help you find the stories that underpin your brand's purpose, and give you the knowledge and tools to express this purpose in a way that makes your brand deeply meaningful within the lives of your customers.

Will people care if your brand disappeared tomorrow?

This workshop will help you to master a storytelling framework that allows your brand to create deep emotional connections with people, in a way that makes a meaningful difference to their lives. Ensuring the answer is YES! - people WILL CARE if your brand disappeared tomorrow. 

Offering useful insights into how the brain works, the science of human connection, how to humanise your brand and how to communicate with a differentiated brand voice - you will leave this workshop with the confidence to mindfully create and reinforce your brand’s meaningfulness and relevance through all business activities and marketing communications.

Workshop Facilitator

Clare Goodridge

Workshop includes:

  • Morning coffee and brain food
  • The Lover & The Engineer Archetype Cards
  • Find Your Brand Story Workbook

Topics include:

  • Why Meaning Matters for Business
  • The Science of Human Connection
  • Empathy, Storytelling & Business
  • Finding Your Why; Living Your Why
  • Humanising Your Brand
  • How to make a meaningful difference in the lives of your customers

What you will leave with:

  • A clear understanding of the relevance of meaningfulness in business
  • An insight into how the brain works and how to connect with customers on an emotional level
  • Tools to draw out your 'Why' - your reason to exist as a bran
  • Tools to live your Why - how to express your brand personality, purpose and values
  • An understanding of power of empathy and storytelling in creating connection
  • An insight into what makes your brand meaningful and how to evolve its meaningfulness over time

The Lover & the Engineer

The Lover & The Engineer workshops are run around Australia throughout the year. The workshops are designed to give you the tools you need to find the meaning that your brand contributes to the world, and then express that meaning through all of your marketing and communications.

Designed for all levels of experience, our courses are perfect for Marketing Managers and Executives, Fundraisers, Business Development Managers, Community Development Managers, Entrepreneurs and Personal Brands. All workshops are limited to 15 people and are a beautifully curated experience that gets to the heart of the business of meaning. You will be well nourished with food and drink, and you leave with a clear picture of what you can do to find and express the meaning behind your brand.

Have questions about Find Your Brand Story - Perth? Contact The Lover & the Engineer

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When & Where

The Small Business Lounge
395 Oxford Street Mount Hawthorn
Perth, WA 6016

Saturday, 3 February 2018 from 9:30 am to 12:30 pm (AWST)

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The Lover & the Engineer

The Lover & the Engineer works with brands to create and express meaning. We do this because we know the search for meaning is a distinctly human trait, and a brand that provides meaning can be an intrinsic part of people’s lives. We are dedicated to the creation of meaningful brands. A meaningful brand is able to connect with its customers on a deeper emotional level. We offer a variety of workshops, classes, resources and services that will help you find and express your brand meaning.

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