Farmers Market Workshop Series: Marketing Secrets

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Refunds up to 7 days before event

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We get that your main hustle is growing great produce. This workshop series tackles typical challenges to selling packaged goods on a stall.

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We get that your main hustle is growing great produce. But have you ever thought of making the most of that tastiness by processing the not-so-pretty fruits and veg into a packaged product?

We know you care about reducing your potential wastage and if you can also increase your income, that’s a great win!

In these workshops conducted in sequence, we'll talk about some of the traps for new players like food laws, compliant processing, retail and wholesale pricing, distribution and logistics, and open up more avenues to get your produce to more customers.

This workshop stands alone, or attend all four in sequence and receive a discount code.

Workshop 1: Food Labelling overview - includes the new allergen labelling laws

Workshop 2: Pricing – pricing for profit

Workshop 3: The growth of a food business – starting small, but planning for big

Workshop 4: Attracting customers and community beyond the farm gate. This workshop will focus on marketing - gaining and keeping customers, ongoing promotion and developing a community that loves your product and actively seeks it out.

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Date and time

Location

Online event

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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Organiser Business of Food

Organiser of Farmers Market Workshop Series: Marketing Secrets

Our events are a great mix of theory and practical support, specifically designed to assist new food business owners establish or scale their own successful food business. Our workshops are hosted by leaders in their field and are a cost-effective way for participants looking for targetted assistance.

We help you get that great recipe idea into a packet and onto a retail shelf by providing relevant knowledge and assistance to navigate the applicable regulations and lay a solid foundation to a successful business.

 

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