$197

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Facebook Masterclass

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$197

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The Duke of Brunswick Hotel

207 Gilbert Street

Adelaide, SA 5000

Australia

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This two hour workshop is designed for the social media savvy wanting to learn the latest techniques to advance their Facebook knowledge

About this event

This workshop is designed for social media savvy professionals wanting to learn the latest techniques to advance their Facebook knowledge & skills.

Did you know…

15 million Australians are logging onto Facebook 37 times every week, spending at least 16 minutes scrolling, liking and commenting per session! (Sensis Social Media Report 2018).

Trying to market your business or brand on Facebook just for the sake of it can be a huge mistake, costing you lots of time and resources.

In this highly interactive Facebook training course we will show you:

How to build and grow your organic reach on Facebook

  • Tips for getting around the recent Facebook algorithm change
  • Insights into Facebook’s priorities for newsfeed real estate
  • How to review your Facebook Insights and put them to good use.
  • Tips for dealing with declining organic reach
  • Building an engaged follower base
  • Facebook Groups – are they worth it?
  • Ideal times to post content

Using the Facebook video boom for business

  • Tips for creating the best video content for Facebook
  • Adding call-to-action buttons to your native Facebook videos
  • Using Facebook video insights to find out what’s working for your audience
  • Facebook Live – why you should and why you would
  • The importance of captions and a one-sentence summary
  • The 5 main reasons that people share videos on social media
  • Our ‘video on a budget’ equipment list (that won’t break the bank!)

Facebook Business Manager

  • Explore the key features of Business Manager
  • How to manage multiple users
  • How to integrate Instagram
  • The Facebook Pixel
  • Publishing Tools
  • Product Catalogues
  • Custom & Lookalike Audiences for Facebook Advertising

Who Should Attend: Business Owners, Marketing Managers or Assistants, Sales Managers or Salespeople, Business Development managers or people wanting to learn more about building their business on Facebook.

Prior Knowledge: No prior knowledge assumed.

What to Bring: A fully charged, wifi-enabled laptop with admin access to your business Facebook Page, and Business Manager.

CONDITIONS OF ENTRY

• Do not enter if you are unwell, symptomatic for COVID19, have tested positive for COVID19 or have been exposed to someone who has tested positive for COVID19.

• Please adhere to the social distancing and physical contact restrictions.

• You must follow any directions from the Venue regarding attendance at the venue.

• Please provide your name, surname and mobile number (for contact tracing) or scan the QR Code upon entry.

• You must adhere to all Government regulations applicable in your State or Territory.

• Compliance with these conditions is mandatory. If you attend, you are taken to agree to comply and that you attend at your own risk. If you do not agree to these conditions, you should not attend.

• The venue has implemented measures to reduce the spread of COVID19. However, such measures are not a guarantee that an attendee won’t contract COVID19 from those in attendance.

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Location

The Duke of Brunswick Hotel

207 Gilbert Street

Adelaide, SA 5000

Australia

View Map

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