Facebook Marketing Workshop - Busselton

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Abbey Beach Resort

595 Bussell Highway

Busselton, WA 6280


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Event description


Learn how to create a stronger presence on Facebook for your business. Facebook for many businesses is the easiest social media platform to focus your efforts on, so you’ll want to make the most out of Facebook marketing.

During our workshop we will:

  • Help you develop a Facebook strategy

  • Teach you how to best optimise your Facebook business page

  • Show you what types of content receives higher engagement and how to apply it to your business

  • Show you how to setup a content/posting calendar

  • Teach you how to reach the people you want to target

  • Go through the power of Facebook Insights and how to understand your business pages’ performance and how to measure your overall Facebook marketing effectiveness

  • Give you Facebook Tips and Tricks

  • Help you to identify where your audience is and how to keep them engaged

  • Help you understand how your customers interact with your brand on Facebook

  • Give you the tools to monitor your brand and build engaged communities

  • Take you through the basics of Facebook Advertising

  • Help you create Saved Audiences

  • Show you how to use Ads Manager

  • Show you how to use tracking pixels and how to create retargeting ads

Who should attend?

This workshop is suited for startups, small business, or anyone whose role involves marketing.

What’s Included

  • Workshop

  • Presentation slide

  • Refreshments

  • Small Gift

The Presenters

Megan Del Borrello

Megan has over 15 years marketing experience, and is adept in both online and offline marketing, allowing for a truly integrated approach. Having previously been the Managing Director of a Digital Agency she specialises in developing and implementing marketing strategies, social media marketing and campaign development for small to large enterprise.

She has a keen interest in educating small business and not for profits to help them understand the online space. Megan is also a member of the Australian Institute of Marketing and a Board Member and the Marketing and Communications Chair of 100 Women a Perth based not for profit.

Katrina Giura

Katrina has worked in the marketing industry for the last 8 years after completing her Degree in Marketing & Public Relations. Having worked as an Agency Manager at a Digital Agency, she has extensive experience with website design and development, implementing marketing strategies, email marketing and social media. Katrina enjoys working with business to maximise their return on investment online and offline.

Megan and Katrina have also been speakers for various seminars, business associations and private companies including APSMA, Reece Plumbing and SPASAWA.

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Abbey Beach Resort

595 Bussell Highway

Busselton, WA 6280


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