This workshop covers the essentials on how to market your business on Facebook. You will learn all the latest techniques and tips to allow you to concentrate on marketing your business using Facebook. From getting your page looking its best to the Facebook algorithm and how this impacts your posts, you will walk away feeling confident that you have the tools to get the most from this platform.

You will learn all of the latest techniques that will help you:

• identify your audience.
• create your own voice.
• understand how organic and paid reach function.
• create posts that will get the best organic reach.
• set up your page optimising all the information available.
• manage your page so that you are not wasting time and energy on it daily.
• scheduling posts and creating a plan.

You will leave with a detailed workbook that means you can refer back to it when you want to implement anything that you have learnt during the training. You will walk away feeling empowered to better market to your audience using your business Facebook page. This is not a simple HOW TO workshop, you will learn practical marketing techniques that you can readily implement in your business.

Your facilitator:

Sarah Thomson is the owner of Online Social Butterfly. She started her business in 2011 and offers online marketing expertise to business owners. She has successfully run social media training workshops for the past 4 years across a variety of topics. Prior to starting her own business, Sarah worked in corporate marketing for over 15 years and her passion and enthusiasm always shine through. Her marketing career took her to Sydney and the UK and her experience ranges from large multi-nationals, government, not-for-profit and small business. She is currently completing her Masters in Web Communications.

This workshop is funded by the Small Business Development Corporation through its Business Local service. For free advice and guidance on starting and growing your business visit smallbusiness.wa.gov.au