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Facebook Fundamentals for Business Success

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Lifeline Newcastle & Hunter

12 Maitland Road

Islington, NSW 2296

Australia

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Description

This workshop is for people who are managing a Facebook page for their employer, as part of their business, or for those thinking about starting a business page.

Wherever you are starting from, you can ask about the biggest challenges you experience using Facebook for business. In-fact you’re encouraged to come with some questions. The ‘Q and A’ style is something participants really value about the way Michael delivers.

A constant challenge for everyone is the ever-changing Facebook algorithm which is designed for connecting people. In Mark Zuckerberg’s update about the changes he said

“I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

Over time we have become passive consumers of content resulting in diminishing page/post reach. The fact is, content that used to work for businesses won’t necessarily work in the future and this has implications for the content we create, as businesses, for connecting with our audience.

At this workshop Michael will cover:

· Considerations before starting a page

· Facebook algorithm changes and what they mean for businesses

· How consumers interact with businesses

· Some ways to engage your audience that many page admins don’t use or are unaware of

· How and why you should undertake a competitor analysis

· Free and legal content sources

· And much, much more.

Who should attend?

All small business owners that want to grow their presence on Facebook.

What to bring?

Your laptop which can access the internet is essential.

Presenter

Michael Smith is a born and bred Novacastrian has worked in the public sector for more than 25 years. For the last 4 years he worked in Marketing heading up social media for TAFE NSW – Hunter and Central Coast. In that time the overarching Facebook page grew from about 250 page followers to nearly 13,000. But that was just one page, there were many others which saw their total followers grow to well over 25,000 including many Facebook groups.

At this workshop you will benefit from Michael’s experience managing pages and groups; training staff about the best ways to engage and become community managers; promoting customer opportunities; giving a shout out to sponsors, supporters or fans; responding to customers using Facebook Messenger and importantly, creating content plans and how to utilise images, video and live streaming to connect.

Michael thrives on providing great customer service and the opportunity to help customers receive timely information on the platform of their choice. Big business or small business, if you feel the same way and want to take advantage of the opportunity to use Facebook to connect with your customers then there will be no shortage of takeaways for you at this workshop.

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Date and Time

Location

Lifeline Newcastle & Hunter

12 Maitland Road

Islington, NSW 2296

Australia

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