Facebook Community Boost: Powered by The Training Collective – Toowoomba

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Burke & Wills Hotel

554 Ruthven St

Toowoomba, QLD


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TOOWOOMBA - Facebook Community Boost Program Powered by The Training Collective

Facebook Australia has partnered with The Training Collective as part of Queensland Small Business Week to bring the Community Boost program to your region.

The Community Boost program is focused on supporting small business in regional Australia by providing workshops for people starting and running a business on Facebook and Instagram.

You will learn directly from Facebook's Community Trainers and will walk away with the most up-to-date tools, best practices and resources that can help you grow your business.

It's free to attend, just register below to secure your spot for one, two or three modules we are delivering in your town.

The content shared at each location is informed by local regional partners.


Date: Friday 31 May

Session 1 - Grow Your Business (Ads) with Facebook - Arrive 830am for a 9am start, ends approx 1000am followed by a light morning tea.

This session provides an overview of the difference between paid and organic activity, and the basics of setting up a campaign in Ads Manager.

Target audience - It is presumed you already have a Facebook Business page and are prepared to allocate some ad spend.

Session 2 - Growing Your Audience with Insights - Join us for morning tea 10am - 1015am, then we commence at 1020am. Session ends approx. 1120am.

This session is for businesses with an existing Facebook Page and aims to illustrate what activity may support true business objectives, how to add the call to action button and promote a Facebook presence, as well as use organic Insights data. The session provides specific detail about how using Insights effectively can help businesses improve their content, their interactions and their impact.

Session 3 - Facebook Messenger - Arrive 11:20am for a 11:00am start, ends approx 12pm

Messaging is instant, direct and personal and millions of businesses are already using Facebook Messenger to connect with customers. This module explores the shift in consumer behaviour and for businesses already using the platform, presents a framework for how to approach creating a Messenger presence, messaging at scale and driving discovery. The session also showcases local case studies that illustrate advertising in Messenger.

Opportunity to ask questions - 12pm - 12:30pm

Choose to join us for just one session, two or all three sessions based on what you'd like to learn and your available time


We're also visiting the following locations as part of this tour! Tell your friends by clicking on one of the share options below or going to our dedicated web page for location specific event links:

  • Gladstone - Monday 27 May - Oaks Grand Gladstone, 79 Goondoon Street, Gladstone, QLD 4680

  • Cairns - Monday 27 May - Rydges Plaza Cairns, Cnr Spence & Grafton Streets, Cairns

  • Bundaberg - Tuesday 28 May - The Waves Sports Club, 1 Miller Street, Norville, Bundaberg

  • Toowoomba - Friday 31 May - Burke & Wills Hotel, 554 Ruthven St, Toowoomba

  • Townsville - Friday 31 May - Mercure Townsville, 166 Woolcock St, Townsville


The presenter for the event will be our founder, Yvette Adams.

Yvette Adams is originally from New Zealand, travelled the world for most of her 20s, and arrived on the Sunshine Coast where she has been based since 2004. A serial entrepreneur and a multi-award winning business woman, she has started six businesses, has sold two, acquired one, and currently runs three – The Creative Collective – a digital marketing agency specialising in social media; The Training Collective – a digital skills training organisation, and – an online portal which helps people find business awards to enter.

In 2018 she was honoured in the Pearcey Hall of Fame at the Pearcey Awards which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.

Yvette is an ex journalist and twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific.

She has a social media show which airs on ABC Sunshine Coast (90.3FM) every 2 weeks at 445pm on Tuesdays and a TV show called Young Entrepreneurs which can be viewed on BizVersity an app available on Google Play or the App Store which is the equivalent of ‘Netflix for business’.

She is passionate about empowering businesses with digital skills for business benefits.


Who are the Facebook Community Trainers?

The Community Trainers Network is new, and is a group of eight independent training professionals, who have been qualified by Facebook to deliver education and training to small businesses in Australia and New Zealand.

Why are the events at these locations?

We wanted to host events in as many locations as we could during Queensland Small Business Week and selected the five locations above, but are hoping to reach other areas in 2019 . If you would like to suggest the program be hosted in your location at another time, please contact The Training Collective.

Do I need to pre-register for these?

Yes, places are limited.

What should I bring into the event?

Depending on the session you attend, bringing your mobile device and your laptop may be useful.

How can I contact the organiser?

You can contact The Training Collective on 07 545 11315 or

Do I need to bring my printed ticket to the event?

No, you will be registered and checked-in on arrival.

Can I give my ticket to someone else?

No, please cancel your booking and suggest they register themselves.

What should I bring to the event?

You can bring your mobile device but we ask that you leave it on silent. As we are anticipating a large group, there is no need to bring a laptop as the room will be set up theatre style i.e. no tables.

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Burke & Wills Hotel

554 Ruthven St

Toowoomba, QLD


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