Facebook Community Boost: Powered by The Training Collective – Cairns

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Rydges Cairns

Cnr Spence & Grafton Streets

Cairns, QLD


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CAIRNS - Facebook Community Boost Program Powered by The Training Collective

Facebook Australia has partnered with The Training Collective as part of Queensland Small Business Week to bring the Community Boost program to your region.

The Community Boost program is focused on supporting small business in regional Australia by providing workshops for people starting and running a business on Facebook and Instagram.

You will learn directly from Facebook's Community Trainers and will walk away with the most up-to-date tools, best practices and resources that can help you grow your business.

It's free to attend, just register below to secure your spot for one, two, three or all four modules we are delivering in your town.

The content shared at each location is informed by local regional partners.


Date: Monday 27 May

Session 1 - Digital Trends and Insights + Online Marketing - Arrive 10:30am for a 1045am start, ends approx 12:00pm followed by light refreshments.

A high-level overview of how the world is changing with digital; how people’s time and attention has shifted to mobile, how small businesses are growing their business on mobile and how Facebook fits in this context and an introduction to the importance of online marketing and key things to define when creating a Page, thinking about posts and driving customer engagement. This includes an overview of business objectives, target audience and defining a business story.

Target audience - all

Session 2 - Grow Your Business (Ads) with Facebook - Arrive 12:00pm and join us for some light refreshments, for a 12:15pm session start. Session ends approx 12:45pm.

Module provides an overview of the difference between paid and organic activity, and the basics of setting up a campaign in Ads Manager.

Target audience - Intermediate. It is presumed you already have a Facebook Business Page and are prepared to allocate ad spend.

Session 3 - Instagram Stories School - Arrive 12:45pm for a 1:00pm start, ends approx 1:45pm.

Businesses and consumers are creating and sharing Instagram Stories every day around the world. This hands-on session takes audiences through the creative tools they have at their fingertips and highlights examples from local businesses. From the brilliant basics, motion pinning and face filters to levitating with Boomerang, tap to reveal and screen recording. Bring your mobile and be ready to make Stories!

Target audience - Intermediate. It is presumed you already have a Instagram Business Page and are ready to learn about Instagram Stories!

Opportunity to ask questions - 1:45pm - 2:00pm

Choose to join us for just one session, two or all three sessions based on what you'd like to learn and your available time


We're also visiting the following locations as part of this tour! Tell your friends by clicking on one of the share options below or going to our dedicated web page for location specific event links: www.thetrainingcollective.com.au/fbcommunityboost

  • Gladstone - Monday 27 May - Oaks Grand Gladstone, 79 Goondoon Street, Gladstone, QLD 4680

  • Cairns - Monday 27 May - Rydges Plaza Cairns, Cnr Spence & Grafton Streets, Cairns

  • Bundaberg - Tuesday 28 May - The Waves Sports Club, 1 Miller Street, Norville, Bundaberg

  • Toowoomba - Friday 31 May - Burke & Wills Hotel, 554 Ruthven St, Toowoomba

  • Townsville - Friday 31 May - Mercure Townsville, 166 Woolcock St, Townsville


Based in Darwin, and traveling much of the year across North Qld, WA and the NT, Dante St James combines over 25 years of marketing through the web, TV, radio and social media in regional Australia.

In 2019 Dante heads up the NT/North Qld segment of the Australian Small Business Advisory Service (ASBAS) Digital Solutions Program, Google's Digital Springboard Literacy Program in WA, NT and QLD, is a trainer for Facebook's Community Boost and leads his own agency, Clickstarter, which specialises in serving regional tourism, micro-business, not-for-profit organisations, trades, real estate and automotive.


Who are the Facebook Community Trainers?

The Community Trainers Network is new, and is a group of eight independent training professionals, who have been qualified by Facebook to deliver education and training to small businesses in Australia and New Zealand.

Why are the events at these locations?

We wanted to host events in as many locations as we could during Queensland Small Business Week and selected the five locations above, but are hoping to reach other areas in 2019 . If you would like to suggest the program be hosted in your location at another time, please contact The Training Collective.

Do I need to pre-register for these?

Yes, places are limited.

What should I bring into the event?

Depending on the session you attend, bringing your mobile device and your laptop may be useful.

How can I contact the organiser?

You can contact The Training Collective on 07 545 11315 or accounts@thetrainingcollective.com.au.

Do I need to bring my printed ticket to the event?

No, you will be registered and checked-in on arrival.

Can I give my ticket to someone else?

No, please cancel your booking and suggest they register themselves.

What should I bring to the event?

You can bring your mobile device but we ask that you leave it on silent. As we are anticipating a large group, there is no need to bring a laptop as the room will be set up theatre style i.e. no tables.

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Rydges Cairns

Cnr Spence & Grafton Streets

Cairns, QLD


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