We look at key strategies that can be used by tourism-based businesses – and spend a great deal of time educating participants on developing ‘socially optimised content’ that will perform on Facebook. We finish off by looking at some of the super-powerful functions of Facebook, including an introduction to its Advertising platform.
The Presenter: Mel Stewart – Hyper Social
With more than 10 years of experience working in all facets of hotel and tourism marketing, Mel Stewart has developed a serious thing for tourism, social and digital marketing. Born and bred in regional Victoria, Mel is super passionate about promoting regional destinations (and products) as the exciting, enriching and authentic experiences that they are.
Mel has actively marketed iconic Australian destinations including the awe-inspiring Ayers Rock (Uluru), the Great Ocean Road and has been fortunate to work with amazing tourism operators both big and small.
She is a curious thinker whose sleep is literally interrupted with the thoughts of how our industry can push the boundaries and do better regional tourism marketing collaboratively.