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Facebook Ads Intensive Melbourne

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Karstens Melbourne

123 Queen Street

Melbourne, VIC 3000


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There are over 14 millions Australians on Facebook and the average user spends at least 40 minutes every day on the platform. There is no other platform on the planet with so many active engaged users. As a marketer, Facebook is the the best and most cost-effective way to reach your potential clients.

Like many platforms, there is a steep learning curve. Unfortunately, most who try Facebook Ads for the first time end up with nothing to show for their investment.

And that is why I created the Facebook Ads Intensive. This program is for business owners, marketers and entrepreneurs to want to hit the ground running and generate leads and make sales using Facebook Ads fast.

There are two stages to the intensive:

  1. The workshop
  2. The mentoring

The Workshop

The one-day is taught be me, Marlon Marescia. I am a leading Facebook Ads consultant and strategist. I will show you step by step how to get setup on the Facebook Ads platform all the way through to the advanced techniques you need to generate leads and win new clients using Facebook Ads.
The day is filled with actionable content you can use as soon as you leave the workshop.

The Coaching

I continue to help you after the workshop ends. During the coaching part of the intensive, you will meet with me via a group webinar every week for 4 weeks. During this time I will answer your questions, review your campaigns and help you take the knowledge you learned in the workshop and run successful Facebook campaigns.
The best part of the webinars is watching me help other students with their campaigns. This accelerates your learning and expands your knowledge.

Workshop Outline

Below is an outline of the content you will learn during the one-day workshop.

The Strategy

To win new clients using Facebook Ads you have to use the right strategy. in this module we cover:

  1. Why Facebook is like a party
  2. Why you must take the sale off Facebook
  3. Start with the end in mind
  4. Why you need to focus on a niche
  5. Find a pain point to get results
  6. Create an offer that solves that pain point

The Funnel

Once you understand the right strategy you need to build a Facebook funnel that turns a Facebook user into a client. In this module we will the three stages of the Facebook Ads Funnel and the content you need to create in each stage including:

  1. Top of the funnel - Get the prospect to consume your content
  2. Middle of the funnel - Get the prospect to give you their contact details
  3. Bottom of the funnel - Get the prospect to purchase your product or service
  4. Retargeting in the funnel
  5. Funnel Examples for:
    1. Business coaches
    2. Restaurants
    3. Gyms
    4. Real estate agents

Email Marketing Automation

Once you capture the email address of a user on Facebook you should move them along the sales funnel using Facebook retargeting and email marketing automation. We cover the different types of email funnels and which tools are the best value for your business.

The Setup

Now you are ready to open up Facebook and get started building out a campaign. The first steps are to:

  1. Set up your Facebook Page
  2. Set up your Facebook Ads account
  3. Install your Facebook Pixel
  4. Decide when to use the business manager and power editor

Find Your Prospect on Facebook

Next, we show you how to find your perfect prospect on the Facebook platform using:

  1. Facebook pages
  2. Interest targeting
  3. Demographic data
  4. Audience insights
  5. Location-based targeting

The Perfect Facebook Ad

The image and copy of the ad you place on Facebook are the most important part of the process. Everything you have learned so far has been leading up to creating the ad. In this section we show you:

  1. How to craft the perfect offers for the top, middle and bottom of the funnel
  2. The perfect Facebook Ad Template. This is the exact formula I use to create my ads. I show you exactly how I choose images, write headlines and copy

Setting up the Campaign

There are so many options when setting up a Facebook campaign. The best way to learn is by watching someone experienced. In this section, I show you how to setup your campaign including all the tricks and tips:

  1. How to create and setup your Facebook Ads account for success including a quick run around the app
  2. When and how to use the 4 types of Facebook Ads
    1. Image/Post
    2. Video
    3. Carousel
    4. Messenger
  3. How to choose the right campaign objective for the top, middle and bottom of the funnel.
  4. A full explanation of how to setup your campaign structure including what to put in your Ad sets and Ads
  5. The power of conversions and why you MUST use them
  6. Should you place your Ads on the Sidebar, News feed, Messenger, Instagram or Audience network?
  7. How to use the power of retargeting to reduce your cost per conversion on Facebook Ads

Optimising the Campaign

  1. The 4 step strategy to optimise your campaigns, increase conversions and lower your ad spend
  2. The best reports to help you optimise your campaigns
  3. Facebook Ads Tips and Tricks from the trenches including
  4. How long should your campaigns be?
  5. How much money do you spend to test it?

What's Included

Included in your ticket price is:

  1. Lunch, morning and afternoon tea
  2. A full workbook including worksheets and frameworks
  3. instructional videos in a membership site
  4. 4 weeks of webinar coaching and support
  5. Access to the private Facebook group

What should you bring?

  1. You don't need to bring anything as we provide all learning materials
  2. Bring a jacket in case the air conditioning is not quite right for you
  3. A laptop IS NOT REQUIRED, but you may bring one if you like

You can find out more information at https://marlonmarescia.com/intensive

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Karstens Melbourne

123 Queen Street

Melbourne, VIC 3000


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