$1,650

Facebook Ads Intensive: Hands-on 2-Day Workshop - Sydney

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Karstens Sydney

111 Harrington Street

The Rocks, NSW 2000

Australia

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Description

Why Facebook Ads?

Facebook Ads is the #1 lead generation platform on the planet today. Unfortunately, Facebook does not provide businesses with a clear step by step path to successfully launching their first campaign.

Most businesses “have a go” at Facebook Ads, see no ROI for their investment and then leave the platform disappointed thinking Facebook Ads don’t work.

But the opposite is actually true. Facebook Ads is exactly what your business needs to grow in 2018, but you have to set up your campaign in a way that will help you get new sales.

The Facebook Ads intensive is a unique program because it is all about implementation. In 2 days you will build your first campaign and be ready to launch.

You won’t just learn the theory, you will also create your first campaign. There is no other program that is this practical.

What you will receive

When you join the intensive you receive the following:

    1. 2-day Live Workshop - with Marlon Marescia (Facebook Ads Consultant and speaker at the Facebook Marketing Meetup in Sydney Melbourne and Brisbane)

    2. Full Video Course - 12 months access to the full video course including 9 modules and over 10 hours of videos

    3. Full Workbook - And access to the digital files for all frameworks and worksheets required to build as many additional campaigns as required in the future

    4. 3 X Group Coaching Sessions - after the program via an online meeting. In these meetings, we will give you feedback on the progress of your campaign, help you troubleshoot and help you optimise the campaign

    5. 3 months free access to the Pages.li - landing page platform to build all your landing pages

    6. Lunch both days

Workshop Outline

The Facebook Ads Roadmap

During the 2 day workshop, we take you through the Facebook Ads Roadmap, also known as the missing Facebook Ads Manual Facebook that should have been created for business owners.

This is a step by step guide which when followed takes you through the process of creating a Facebook Ads campaign that delivers new leads and sales in any business.

Module 1 - Perfect Prospect

To run a successful campaign you need to identify who your perfect prospect is so you can identify their hot buttons and write ads that get their attention.

Module 2 - Audience Auditor

Once you have identified your perfect prospect, then next step is to find them on Facebook. In this module, we cover interest targeting and custom audiences.

Module 3 - The Ultimate Offer

The key to Facebook is to promote one product to one prospect with one problem. Crafting an attractive offer is key to success on Facebook. In this module, you will learn how.

Module 4 - The Ad Architecture

Each Facebook Ad is made up of the copy, the image and the offer. An ad with a high conversion rate articulates the prospect's problem and provides them with a solution. In this module, we show a simple step by step guide to creating the perfect ad copy, image and message.

Module 5 - The Triple Tech Stack

Running a Facebook Ad requires a landing page on your website, Facebook setup, and integration between the two. In this module, we show a simple step by step guide to get it done. Even a technophobe will find it easy.

Module 6 - Conversion Campaign

Finally, you are ready to setup your Facebook Ads campaign. We provide you with a holistic step by step guide to setup your campaign exactly how Facebook recommends.

Module 7 - Improvement Identifiers

Facebook provides one of the most comprehensive reporting platforms. This information will help you understand how well your campaign is going. In this module, we show you how to create simple reports to understand how your campaign is performing.

Module 8 - Kaizen Ritual

In this module, we show you how to optimise your campaign to increase your ROI every week based on the data you get back from Facebook. Whether you need to make changes to the landing page, the ad, the targeting or the offer, you will know which change to make and when.

Module 9 - Retargeting Roadmap

The holy grail of Facebook Ads is retargeting and building a funnel. In this module, we should you how to build a simple funnel to show ads to people who have already interacted with your ads but have not purchased to date.

Who this is for

This course is for people at a beginner to intermediate level with Facebook Ads.

If you are a business owner, marketing consultant or marketing professional within a marketing team and want to learn best practices on how to run Facebook Ad campaigns that deliver sales then this course is perfect for you.

The course is hands-on so you will be using our frameworks to write your ad copy, create the images and set up the Facebook Ad campaigns. We teach you to step by step with lots of support, so don’t worry if you are new to Facebook Ads, but you need to be confident in basic computer and internet skills.

Requirements

As this is a hand on course you need to:

    • Bring your own laptop and power supply

    • Have your own Facebook Ads account and Facebook Page setup before the workshop. We will send you videos on how to set these up beforehand

For more information: https://salesdriven.co/facebookintensive/

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Karstens Sydney

111 Harrington Street

The Rocks, NSW 2000

Australia

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