In case you haven’t worked it out yet, getting results on Facebook involves spending money. If you want to grow your audiences, increase engagement and reach and generally get results on social media you will need to allocate some advertising budget, and if you’re going to spend money on this activity, you may as well spend it wisely.

Join us for just the sessions which interest you or the 4 week webinar series featuring our most experienced Facebook Advertising specialists who will take you through:

- Week 1 - The basics of getting started with boosted posts on Facebook & Promoted Posts on Instagram in Week 1

- Week 2 - Progressing on to getting started with Facebook Business Manager (not Business Suite) and Ads Manager including pixels

- Week 3 - How to research and create audiences inside Facebook Business Manager including core audiences, saved audiences and lookalike audiences (so you can remarket)

- Week 4 - Getting started with Facebook Advertising from inside Facebook Ads Manager, which moves your knowledge on from the basics of boosted posts and gives you full access to all all the advertising features available to you for Facebook, Instagram, Messenger and the Audience Content Network.

You will do some basic homework to complete in between sessions to get the most out of the series and all series will be recorded so you can revisit content, or catch up on anything you miss.

WEEK 1 - Getting Started with Boosted Posts on Facebook & Promoted Posts on Instagram

Tuesday 1 February 12pm Qld / 1pm NSW/VIC

Trainer: Kat

Are you already set up and active on your Facebook Business Page or Instagram page but just don't know how to grow your likes, increase engagement or generally get results? Maybe you have already started experimenting with boosted posts on Facebook or promoted posts on Instagram but don't know if you are doing them correctly and how to improve what you are currently doing to achieve better results?

Join the first in a series of webinars which will help you learn about how to get started with boosted posts on Facebook and promoted posts on Instagram.

You will learn how to boost a post, what kind of posts you should boost and how to measure their effectiveness.

Tuesday 8 February 12pm Qld / 1pm NSW/VIC

WEEK 2 - An Introduction to Facebook Business Manager & Ads Manager + Pixels

Trainer - Dante St James

If you are ready to move beyond the basics of boosting posts you’ll need to set up a free Facebook Business Manager account (different to Facebook Business Suite) and be orientated around its powerful features. Join us for this one hour webinar an:

- Learn what Facebook Business Manager (FBM) is, how to get an account and set it up correctly from the get go

- Get an orientation around Facebook Business Manager Settings and learn about assets and how to add them to your account including Pages, Ad Accounts, Partners, Projects and People

- How to Request Access to a Page or Ad Account and in what cases you should Create a New Page or Ad Account (and how Partners and Projects can come in handy)

- Ensure all your key details are correct - Business Information, Payment Methods, Notification Settings, Time Zone, Currency

- How to link your Instagram account with Facebook Business Manager

- Pixels - Setting up your all-important Facebook pixels (and how to email your developer these details), using the Facebook pixel helper and ensuring yours is firing

- iOS 14 updates and what they mean for pixels and tracking

- What are Offline Events & App Events

- What are Partner Integrations

Tuesday 15 February 12pm Qld / 1pm NSW/VIC

WEEK 3 - Creating Core, Custom + Lookalike Audiences inside Facebook Business Manager

Trainer - Yvette Adams

Got your Facebook Business Manager account all set up? Great! You're now ready to explore the audiences section of Facebook Business Manager and conduct some research on who your ideal target market/s could be to show your ads to. Facebook’s Business Manager has an enormous amount of targeting possibilities.

Join our one hour webinar and be taken through the three main audience selection categories - core, custom and lookalike audiences. We'll explain what each type of audience is, what situations they suit and take you through how to set them up including commentary around ideal geographic ranges, audience sizes, how to save audiences, duplicate them and more.

Tuesday 22 February 12pm Qld / 1pm NSW/VIC

WEEK 4 - Getting started with Facebook Advertising inside Ads Manager - Moving Beyond Boosted Posts

Trainer - Dan Nikas

Once you have your Facebook Business Manager account established, have your pixels installed on your website and your audiences researched and established you are ready to get started with mobilising ads from inside Facebook’s Ads Manager which can display on Facebook, Instagram, Messenger or on the Audience Content Network too (we’ll explain what this is on the webinar!)

Building on the knowledge we have already shared in the previous webinars in the session, in this session we will immerse ourselves in Ads Manager going through the process of mobilising x1 ad in each of the key objective phases - Awareness, Consideration & Conversion. Jump on and be introduced to:

- The structure of Ads Manager - Campaigns, Ad Sets & Ads

- Buying Types - Auction versus reach & frequency

- The Ads Manager Funnel - Awareness, Consideration & Conversion phases & selecting the right Objective when creating a campaign in Ads Manager

- Naming conventions - how to name your Campaign, Ad Set & Ads correctly so you can clearly identify them in the future

- Budget setting & schedules - how to work out how much you'll need to spend over what period including daily budgets versus lifetime budgets

- What is Campaign Budget Optimization (CBO) & whether you should turn it on or not

- What is Dynamic Creative & when to use it

- Selecting the right audience for your ad campaign & whether to activate Detailed Targeting Expansion or not + using the Audience Meter to gauge the right size audience for you & your budget

- What are Placements & whether you should select manual or Automatic Placements when creating your campaign

- Optimization & Delivery - what options to choose in which circumstances

- Ad formats & creative - we run through some of the many available ad formats as well as how to select the media, text, and destination for your ad.

the wide variety of ad formats, and placement options including Facebook placements, Instagram placements, Messenger & Audience Network

- Tracking - setting up tracking of your ad so you can see what is working

- Analytics - where to find the insights & reports that give you information into how your ads are performing and how to continually enhance their performance.