Exporter Update 2018 - Adelaide

Wine Australia’s annual Exporter Update will be held on Thursday 23 August 2018 at the National Wine Centre in Adelaide. This year, we will present an exciting line up of speakers with a special focus on China. There will be an opportunity to ask each of the presenters questions, with guest MC Ricardo Goncalves facilitating audience participation.

Registration opens: 8.30am

Morning: 9:00am

Get quickly up-to-speed with a macro-economic update from Efic as well as an overview of the $50 million Export and Regional Wine Support Package and Wine Australia’s investment programs. Hear more about the new Australia Made Our Way campaign.

Ricardo Goncalves – MC | News presenter, business journalist, MC, speaker

Andreas Clark | Chief Executive Officer - Wine Australia
Presenting: How we are helping grow exports and wine tourism
Early successes and the year ahead for the $50 million Package.

Stuart Barclay | General Manager, Marketing – Wine Australia
Presenting: Growing exports to China and the USA
An update on activities in these vital markets.

Craig Page | Executive Strategy Director, R/GA
Presenting: Australian Wine Made Our Way
How this branding can help to sell Australian wine to the world.

Peter Bailey | Manager, Market Insights
Presenting: Where our exports are going
A bigger picture update on Australian wine exports – where the wine is going and what is being exported.

Cassandra Winzenried | Chief Economist, Efic
Presenting: China: driving export opportunities
What global economic conditions should the wine sector be aware of when exporting to China?

Mid-Morning

A fascinating insight into wine consumers and wine retail in China. Hear about where tomorrow’s consumer will buy wine in China and the traditional model of distribution into China.

Rodney Sammut | Country Manager, Australia and New Zealand, Wine Intelligence
Presenting: How tomorrow’s Chinese wine consumer will buy and drink wine
Who is drinking imported wine in China, how often are they drinking it and where are they drinking? Importantly, how is this applicable to your brand now and in the future?

Simon Wang | Chief Operating Officer, ASC Fine Wines
Presenting: The evolving route-to-market in China – a distributor’s perspective
The route-to-market has fundamentally shifted over recent years – ASC will talk about what the major changes have been, how it has handled this evolution and what further changes it can foresee in the future.

Early Afternoon

The afternoon will again focus on China – Australia’s largest export market for wine. In these sessions we will look at the online retail landscape in China, the importance of QR codes, the Chinese tourism market as well as counterfeiting.

Scott Ni| Senior Director from Alibaba Australia, New Zealand
Presenting: China E-commerce
Alibaba and the approach to NEW RETAIL in China

Simon Henry | Founder – UWAI.com
Presenting: How to build a global brand at home
Insights on the importance of wine tourism and how tourism drives exports.

Rachel Triggs | General Counsel – Wine Australia
Presenting: Countering copycats
How Wine Australia’s regulatory powers have been expanded to counter the development of copycat labels and the importance of registering your brand.

Mid Afternoon

The rest of the afternoon is reserved for Wine Australia’s Regional General Managers, an update on Wine Australia’s newly released education program and on the $50 million grants.*

Viona Young | Head of Global Wine Education – Wine Australia
Presenting: Education Made Our Way
How are we delivering education in a way that is 2018 rather than 1998…brand-based, visually appealing, short, sharp and shiny with the flexibility to take it out of the classroom?

David Lucas | Regional General Manager, North Asia
Aaron Ridgway| Regional General Manager, Americas
Laura Jewell, MW | Regional General Manager, EMEA
Presenting: Leveraging Wine Australia’s global expertise
Tap into Wine Australia's in-market expertise, insights and activities to grow your export potential. Understand what has been happening in market over the past year and the upcoming opportunities.

Brett Murphy | General Manager, Export and Regional Wine Support Package and IT
Presenting: Grants and export/tourism workshops
Latest updates on the $50m Package grants and capability development activities – and how they’re benefiting the wine sector.

Evening: 5:00-6:30pm

Catch up with the presenters and wine sector friends during networking hosted by Wine Australia.

*Book a one-on-one 10-minute meeting with select Wine Australia presenters to discuss your business. Bookings can be made at the registration desk on the day.

We look forward to seeing you there!

For more information, please contact Anna Harvey at Wine Australia on T: +61 8 8228 2017

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HOW TO BOOK:

To register for the full one-day program, you will need to select the following ticket options:

• Select the Main Program and Lunch Ticket | Ticket #1

• Select the Networking Opportunity | Ticket #2

Tickets are free however booking is necessary for catering purposes.

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WHO SHOULD ATTEND? Export strategy decision makers.

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RSVP: by 16 August 2018

DRESS: Business casual

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