$48.56

Export Ready Workshop - Hobart

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Drysdale House

59 Collins Street

Hobart, TAS 7000

Australia

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Refunds up to 1 day before event

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Attracting international visitors


Tasmania is the fastest growing destination for international visitors to Australia. International visitors are up 15% and international expenditure is up 13%, the numbers are enticing!


With the contracting season in progress for 2020/2021 already, and ATE just around the corner for some, don’t miss the boat on this ever increasing segment of the tourism market, come along and learn how to get onboard. Getting it wrong on your first approach can set you back, so learn from the expert what ITO’s and wholesalers are looking for.


If you are already a successful tourism operator in the domestic market or you have a product specifically targeted to international visitors, learn how your business can become export ready and how to prepare to take your business to market and sell to inbound travellers.


Part 1: About Inbound tourism

  • What is inbound tourism and why is it good for business? Find out how international visitors can help your business grow.
  • How do international markets and segments vary, and how can you work out which markets you should target.


Part 2: Commission levels and contracting

  • How to put your product in front of international visitors so they can find and book your product.
  • Developing an inbound strategy designed to assist you to plan the final steps to develop and sell export-ready tourism products to the international travel trade.


Part 3: Getting your approach right first time

  • How to develop a trade sales kit that meets the needs of the trade buyers and demonstrates your professionalism.
  • How to deliver powerful presentations. What’s your pitch? What resources do you need and how to make the most of meeting opportunities.
  • How to budget and develop a plan for inbound marketing

Who this workshop is for?

Established and emerging tourism businesses that are looking to diversify their visitor mix and tap into the increasing numbers of international visitors to Tasmania through travel trade.


Presenter: Karen Fraser


Karen’s career in international tourism spans well over 20 years. She holds a Post Graduate Diploma in Tourism Management (major in Destination Marketing) at the University of Technology; has worked for a large inbound operator where my area was in Group and FIT travel for the Nth American and European markets; managed the marketing & product development for Tasmania’s largest wholesaler Tasmania’s Temptations Holidays and was General Manager, International marketing at Tourism Tasmania for 14 years.


Karen now works as a tourism marketing consultant with a focus on how to attract international tourists; is part of the team of the award winning Avalon Retreats and manages her own B&B and other accommodations.

This event is EXCLUSIVE for TICT Accredited Operators Only.

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Date and Time

Location

Drysdale House

59 Collins Street

Hobart, TAS 7000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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