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AWS Office

23 Church Street

Level 10

Singapore, 049481

Singapore

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About Category Design:
Category Design is the discipline of creating and monetizing new markets in a noisy world.

The most exciting companies create - they give us new ways of living, thinking or doing business, many times solving a problem we didn’t know we had – or a problem we didn’t pay attention to because we never thought there was another way.

About Play Bigger:
Inspired from the legendary book, ‘Play Bigger – How Rebels & Innovators, Create New Categories and Dominate Markets’ co-authored by Kevin Maney. The book was recently published in 2016 and has seen rave reviews and was also recently featured in Harvard Business Review.

The Workshop Agenda:
- The Singapore context and imperative for Category Design
- Category Design explored and explained
- Global Category Design cases and key learnings
- Harnessing components/drivers of Category Design
- Break-out session for attendees to apply the thinking
- Return to group session for feedback and discussion
- Next steps for my company’s Category Design journey
- Wrap-up comments and adjourn to drinks and networking

About Kevin Maney:
Kevin is the legendary Co-Author of Play Bigger, and active global Category Designer who works with the most exciting companies create and dominate new categories.

Critical Praise:
“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.” — Marc Benioff, Chairman and CEO, Salesforce

“Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.” — Jim Goetz, Partner, Sequoia Capital

The Event:
This is an invite for you to be involved in a half-day workshop with Category Design Advisors, that will take you through the category design process and start you on your category design journey.

This is an invite only event limited to the first 30 Co-Founders & CEO’s (max. 2 from same company).

Details:
Date: 31st May 2018
Time: 1.30pm – 5.30pm
Address: AWS Singapore Office, Level 10, 23 Church Street, Singapore, 049481.


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AWS Office

23 Church Street

Level 10

Singapore, 049481

Singapore

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