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EVP, Employer Branding And Recruitment Marketing (Sydney)

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Kittyhawk Upstairs

16 Phillip Lane

Sydney, NSW 2000

Australia

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‘It is estimated that only 50% of companies believe they have a proactive Employer Brand strategy. Approximately 90% of recruiters believe we are in a candidate-driven market, surely we should be communicating what candidates want and need to hear.’
RL100 Whitepaper: Resourcing 2017 What’s Now, New and Next?

“Authentic storytelling... is an amazing way to impact talent strategies”, according to a Forbes magazine article on humanising your brand.

With a multitude of media channels and social platforms, we have never been so spoilt for choice in marketing to candidates. Creating persuasive content and stories is a powerful way to project your message and authenticity.

We will look at what challenges and opportunities employers will face as they build or scale their brand and value proposition. If many of the brand slogans sound similar to others in their market, how do companies ensure they are having the authentic conversation that resonates with their potential hires.

This event will cover:

  • How do you build a case for a budget for EVP, brand and marketing?

  • How do you create an external brand from internal values, that appeals to your next hire?

  • Measuring ROI: As we move closer to a data-driven recruitment market, a company's EVP needs to be put under the microscope. Understandings need to be made as to what the value of the return is.

  • Authenticity of Conversation: Should your EVP be more about your employees' personalities than your corporate messaging? Storytelling over advertising.

  • How do you manage recruitment marketing and control the consistency of comms?

  • Glassdoor, Indeed and other review sites and the part they will play in the future.

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Date and Time

Location

Kittyhawk Upstairs

16 Phillip Lane

Sydney, NSW 2000

Australia

View Map

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