$185.49

Event Sales Toolkit - Brisbane

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WATT Brisbane

Brisbane Powerhouse

119 Lamington Street, New Farm

Brisbane, QLD 4005

Australia

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Description

Course Description

The College of Event Management is offering an intensive half-day Event Sales course. This workshop is suitable for event managers, account or business development managers, sales and operation staff.

This workshop is designed to develop and improve sales and communication skills for events and exhibition professionals.

Course Outline

Know your business

  • History and mission statement
  • Know your products and services
  • Know your competitors
  • Unique Selling Points (USPs)
  • How to use your company information to sell emotionally
  • Benefit selling
  • SWOT – self-awareness
  • Upselling and cross-selling

Know your customer

  • Researching the company
  • Identifying the decision-makers
  • Identifying your customer’s problem
  • Customer types
  • Leverage personality types to increase sales

Communication

  • Communication styles
  • Communication channels
  • Different types of questioning
  • Verbal and written
  • Protocols
  • Sales language
  • Closing the deal

Negotiation

  • Conflict resolution
  • Pitching

Private group sessions for teams of 10 or more are available please contact Billie directly on billie@coem.edu.au or 0409 175 447.

Join us for this deep dive into event sales that will refresh your skills, break old habits and motivate you for a successful 2017.


Billie has over 20 years’ experience as an events industry professional in sales, event management, business development, sponsorship and marketing. She has managed over 2000 events – from street parades, conferences, gala dinners, charity events to live music events and TV shoots.

Billie was formerly Senior Business Development Manager and with Merivale Group where she made a dramatic impact on sales volumes. She is currently the Industry Engagement Manager at College of Event Management where she lectures, manages industry partnerships and facilitates student employment pathways.



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Location

WATT Brisbane

Brisbane Powerhouse

119 Lamington Street, New Farm

Brisbane, QLD 4005

Australia

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