Event Marketing and Promotion (Yarra Community Training)

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A free capacity building workshop for City of Yarra's NFP community groups and organisations.

About this Event


When you are putting so much time and effort into organising an event, you want to make sure it has the impact you want and achieves your desired goals. Success comes from great planning and being able to get the word out there to further grow your audience and target those you want to attend.

This session will help guide community groups to prepare an event marketing plan, along with ideas on how to market and promote their event to their intended audience. Topics include:

• Setting goals for their event

• Defining the target audience

• Creating a marketing / promotion plan

• Telling a story through branding and media messaging

• Registering event information on promotional platforms

• Using social media strategies to get the word out to prospective audiences

• Utilising event management systems to automate registration and attendee messaging

• Evaluating the success of the event

Brought to you by Yarra City Council, presented by Non-Profit Training.

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