Actions and Detail Panel
ETC BusinessLeaders lunch with Mark McCrindle
Mon. 21 November 2016, 12:00 pm – 2:00 pm AEDT
Join us for lunch as Mark shares his insight into 21st Century consumers and the key influences upon them.
Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.
Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.
His research firm McCrindle produces highly regarded reports for more than 100 of Australia’s largest companies and has positioned Mark as a leading data scientist, demographer, futurist and social commentator
The first step in growing your customer base, regardless of what industry you are in, is understanding what’s driving or motivating your customers. Mark’s insights will be able to shed some light on this to help you effectively engage with 21st Century consumers.