Eric Pateman is a food entrepreneur, one of the world’s leading experts on Culinary Tourism, a leading ambassador for Canadian cuisine and a storyteller for hundreds of small artisan food companies, farmers, fisherman, foragers and is known to bring together chefs and influencers from all aspects of the culinary world.

Eric’s knowledge and unparalleled connections within the hospitality industry span the globe and allow him to offer targeted support to leverage the unique and telling aspects of each brand, region or company that he works with. Understanding that food connects people to place, he works to strengthen and spread Canada and other’s culinary story.

Regional Development Australia BGLAP is fortunate enough to secure Eric for a whirlwind 2-day visit to share his knowledge on curating experiential regional food tourism strategies and regional brand development with Barossa businesses and to be immersed in our wonderfully rich culinary heritage and tourism offerings in our region - this visit is also supported by BGWA and Tourism Barossa.

Eric has designed a tailored workshop to deliver to businesses within the culinary supply market, Agritourism and finished food sector, to share his knowledge on how to enhance your brand's influence on Barossa's culinary landscape. With an emphasis on building and delivering on the Barossa brand promise.

Please see below a sampler of the topics Eric will be covering: -

• Wine and culinary go hand in hand
• Unique Selling Point – what is yours?
• Exclusivity
• Develop Experiences
• Marketing – Outside the Box

With every paid registration you will be provided complimentary entry to the Lecture on Tuesday 29th January.