$233.19 – $369.28

Embody Your Brand - March

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Gold Coast

Gold Coast, QLD


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It’s time to step up and be noticed. For the right reasons and with authenticity, style and impaccct.

Does this sound like you?

You want to achieve great things in the world, you have created a business that you love, you are skilled at what you do and can impact others easily, BUT NO ONE KNOWS WHO YOU ARE!

Building a brand, having people recognise your name and skillset, being sought out for what you do - is all part of building a successful business.

You want to look professional but not boring. You want to feel fabulous but not frivolous. You want to marry powerfil impact with elegance and you want to walk your talk while being authentic, genuine and approachable.

You understand the importance of personal branding as you know that living in the digital age means information about your life will be accessible. You want to be true to who you are but also fit into whatever organisation, role or situation you choose and feel comfortable and confident.

You want to be fluent in Facebook, interested in Instagram, leverage LinkedIn and be knowledgable in the basics of social networks.

Then this one day (or two modules), practical seminar on Personal Branding and Profile Building is exactly what you have been seeking. However we also understand that we all lead busy lives and already have areas of expertise so we are going to allow you to pick and choose between the following modules.


Profile + Personal Branding

Identifying Your Style + Colours + Photo Poses

Professional Headshots

Social Media Fundamentals

Q&A, Drinks + Chats (complimentary)

Here's what past attendees have said:

STEPH: "I attended today’s Embody Your Brand workshop with Petra and Majella from The Stylery Co. I thought it was awesome! It was a very diverse workshop with two different areas to cover. I thought the content was really practical and easy to digest and follow. I think it will be easy to use as well - we’ll just have to wait and see! But I think the workbooks were really great in terms of signposting where everyone was at. It was a very inclusive environment and both Majella and Petra gave plenty of time for questions and answers. And the overall group and the vibe was very awesome. I got to meet a great group of people and learn about their stories. I feel very inspired after attending this workshop!"


LIANA: "Wow, such an amazing workshop today! I learnt so much about how I’m going to move from where I’m at with my business to what I really want to do and what I’m so passionate about. I really learnt more about my styles so I can change how I’m dressing/ my style to be who I want to be out in the world Majella’s just amazing in what she shares in that space so it’s great I’ve got some more tips to work with when I get home and do a wardrobe audit. And I learnt the two key pieces that I need that are going to tie together 15 new outfits so I’m set! On the social media side, Petra was just amazing and all the tips and tricks that she shared were fantastic. I can’t wait to get stuck in and implement them. What a wonderful day, it’s been awesome and now I get to drink a glass of champagne! So happy days! Thank you!"

We also offer payment plans so if you are interested, send us a message.

You will walk out not only with a brand new discovery of your own style, colours and communication style but also with professional headshots, a revamp of your social profiles and newly-acquired skills to use social media to build your (thought) leadership status. And the event is fully catered and includes complimentary drinks.

Created by dynamic Brisbane duo Petra Zink from impaCCCt and Majella McMahon from The Stylery Co. - this is a workshop that shares cutting edge tactics and real world information that you can use immediately.

Brand + Style + Headshots - with Petra Zink and Majella McMahon

Build a powerful Brand
Importance of Personal Branding as Leader (to be) for your Career

  • Assessing Status Quo and Setting Goals
  • Identifying and defining you own Personal Brand and USP
  • How to bring it to life, online & offline

Elevating Your Style

  • Identifying your authentic Style, Colours and Shapes that suit your Body and Lifestyle
  • Finding the best Cuts for Clothing so that they fall perfectly on your Body including accessorising + layering
  • Tips for Outfit Building and the art of strategic Shopping.

Photo Styling

  • Body Language: Power and Selfie Poses and Presentation Tips& Tricks to ensure successful Images from any Photoshoot
  • Find and learn how to accentuate your personal Style
  • Find your Colours, the perfect Makeup and Hair that represents who you are, makes you more comfortable in your own skin and is the base for your online profile

PHOTOSHOOT - With your perfect Style - Make Up, Hair and Clothes, Photoshoot

Headshots (3) with 2-3 outfit changes


Social Media Fundamentals - Petra and Majella

Online Presence and Power of Social Media

  • Analysing your Status Quo of your Online Footprint, your Social Media Presence and identifying the best suitable headlines for your newly defined Brand
  • Demonstration to show you how to create content and designs that represents your newly defined brand to achieve the goals we set at the beginning


About the Style + impaCCCt team

Majella McMahon
Fashion Stylist & Wardrobe Whisperer
Helps people create their look and find their style
so they feel confident, comfortable and chic!

Petra Zink
Personal Branding Expert & Career Coach
Combines her passion for Marketing with Recruitmen

The workshop is limited to 20 women to ensure 1:1 coaching and tailored consulting. The groups are split for the practice sessions to minimise waiting times and optimise the takeout for everyone.




Workshop includes:


  • Personal Style, Clothing, Cuts, Body Shapes, Power Dressing, Capsule Collection Wardrobe, Accessoires, Colours, Make Up
  • Personal Brand Identification
  • Social Medi and Online Presence Audit
  • 1 Month Content Plan
  • 3 Head Shots with 2-3 Outfits


  • Social Media & Content Creation
  • Tips, Tricks and Tools to establish and manage your Online Presence effectively and efficiently
  • Effective & confident Communication and Presentation
  • Powerful Leadership Techniques in line with your Brand and Personality


  • Fully catered event incl
  • Lunch
  • light Refreshments throughout the day
  • Tea & Coffee
  • Champagne to celebrate your brand new you!


About the Experts

Majella from The Stylery Co

Majella is a fashion stylist, wardrobe whisperer and style coach with over 15 years industry experience both nationally and internationally.

Focusing on connecting clothing with your authentic self, using your wardrobe to communicate your message to the world and to tap into the power of dressing to change your mood and mindset and to influence and impact those around you. Her goal is for every woman to “feel so amazing, confident, sassy, sexy, cool – that you can’t wipe that smile off your face.”

In a previous lifetime she was a Westfield stylist and this allowed her to work closely with brands, designers, trend setters and customers and also identify and understand what women want and struggle with in regards to style, shopping and self expression. She has a firm grasp on what is happening in all levels in the fashion world, from the street to the shops to the runway and is able to bring that knowledge to her clients when hosting her popular style takeover sessions with her clients.

When she is not styling the girl bosses of Australia, Majella writes style/self confidence and branding articles for various publications and also consults with businesses on how to stand out with stylish branding and how to have an authentic and appealing online presence.

Petra from Impaccct

Petra, originally from Austria, came to Australia 8 years ago initially 6 months but fell in love with this country and never left. Her background is Brand and Product Marketing which she did for 10 years across FMCG and Technology companies before entering Recruitment, specialising in Digital. Petra now runs her own company, combining the best of both worlds: applying Marketing Principles to build Personal and Employer Brands. She works with Individuals and Companies to help identifying their USP, their goals in terms of career respectively workforce planning and shows how to bring a newly defined brand to life, offline but particularly online through Social Media and Digital Channels.

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Gold Coast, QLD


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